Posts Tagged ‘Digital Marketing’
Are You Wasting Valuable Resources in Your Digital Marketing?
If you believe that you’re not wasting resources on digital marketing, I have a surprise for you! Most surveyed marketers say they cannot prove the ROI (return on investment) for their digital marketing efforts, particularly on social media and content marketing. Oh no, you say! Sorry to break bad news, but TrackMaven’s Marketing Leadership Survey: Strategy, Technology, and Data-Driven Management 2017 demonstrates that the biggest challenge for…
Read More5 Unique Ways to Drive Targeted Traffic
10 years ago you could hit publish on a blog post, sit back, and watch the traffic roll in… But in 2017 things are different. Even with the growing emphasis on content promotion and social media distribution, it’s still getting harder and harder to consistently generate website traffic organically. It’s more competitive to rank in…
Read More10 Things You’ll Wish You Knew About Having Your Business Page on Google
You want to grow your business and Google wants to help. Find out why you should be on and actively managing your Google business page on a regular basis. 10 Reasons to Love What a Google Business Page Can Do for Your Business 1. Your Google Business Page Gets Your Business Found Online What makes…
Read MoreHelp! My Digital Display Ads Aren’t Working
I recently got an email from a reader who was struggling with their digital display ads. They were underperforming and the business owner was considering pulling the ads. Here’s what I said back to her. Thanks for your email and the stats on your digital ads. You’re right, based on industry standards, your click-through rate of less…
Read More6 Ways to Drive Traffic to Your Website in 2017
Making a strong identity in the digital world is never easy. You might have a website with a simple design, which is functional and attractive, along with the content. But the crowd does not turn up. Having a website is akin to having a full-fledged shop. If you cannot entice people to visit the shop…
Read More9 Basic SEO Tips to Increase Traffic to Your Site
When it comes to SEO, you want to be as effective as possible. This is especially the case if you have a small business you want to successfully start. Search engines like Google use algorithms and factors to effectively direct and deliver traffic, making SEO something that you cannot take lightly. To raise your SEO…
Read MorePlanning a Great Online Debut for Your Business
Having a proper website is a cornerstone of any decent business in 2017. However, making sure it gets the attention it deserves can be quite complicated. Some say it’s never too late to drive traffic your way, but it is always best to get what you need right from the start. For this, you will…
Read MoreHow to Turbocharge Your Social Media Marketing Campaign
When it comes to social media marketing, startups, especially those that are operating on a limited budget, can use all the help they can get. A well run social media campaign can help a new business drum up interest, generate customers, and make sales. Social media offers an avenue for startups to capture some space…
Read MoreConnecting the In-Store and Online Experience with Audience-First Marketing
If a company has no trouble getting customers to the store, but struggles to get them online, how can marketers use the in-store experience to aid their digital efforts? To add another layer of difficulty, how can this be done while demonstrating ROI for each distinct marketing channel as well as showing the influence both…
Read MoreHow Long Should It Take for Your Local SEO Efforts to Show Results?
One of the first questions business owners ask before starting with local SEO is “how long will it take”. It’s important to remember that it takes time for good SEO to take effect, but exactly how long can you expect to wait before you start seeing results? There’s no “one size fits all” rule for SEO. When…
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