The exponential the increase in “big data” aggregation has paved the way for advanced online advertising technologies such as ad retargeting, which allows brands to micro-segment their audience in order to serve up contextually relevant ads in just the right place and at just the right time.
The digital consumer no longer needs to rely on traditional, interruptive outbound marketing tactics from brands trying to control their purchase decisions. They now have an alternative method of discovering and researching brands, of learning about and buying products and services: inbound marketing.
Email marketing is a great way to reach your customers wherever they are, and without having to spend a lot of money on ineffective techniques. However, with the rise of new digital marketing strategies, many companies have neglected or even abandoned their email campaigns for more current methods, despite the fact that email has been proven to generate results.
From the perspective of the digital consumer, the lines between online and offline have blurred; given this, most are looking for integrated shopping experiences, and retailers better take note and do something about it.
There’s a lot of talk going on in the online marketing industry about the seemingly imminent takeover of native advertising. Advertisers, publishers, bloggers, and affiliates all seem to be ready and waiting for the shift from traditional banner ads to sponsored content, expecting native advertising to really step into the spotlight in 2014.
The digital marketing record books are filled with stories of brands that got it wrong, brands that accidently got it right and some that just missed the mark. While some mistakes lead to unexpected benefits, others have the potential to lead to the demise of brands and utter failure.
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