How to Make Content Marketing Work for Your Small Business

Small business owners know they should be doing something to promote their business online, but what exactly that thing is sometimes seems vague and unclear. Or worse: arbitrary, a waste of time, lame. And it’s true, when you take a cursory look at the online marketing efforts of most small businesses, it’s not hard to…

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Retargeting: Who Do You Have in Your Sights?

I remember the first time I noticed retargeting. I’d been online, checking the park hours before my next trip to Disney World. From that website, I did some work and then went to a CBS sports site to adjust my fantasy football team before the weekend. As I was trying to decide which running back…

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6 Easy Steps to Boost Your Website Traffic

Your website is a direct reflection of your company and your brand. In highly competitive industries it is important to market your website in order to stand out. Done correctly, company branding through your website is an inexpensive and highly effective method to increase brand awareness and bring your company to a new level of…

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Is Your Facebook Page Dead in the Water?

The organic (natural, without paying any money) reach of your Facebook page has never been something to write home about (you’d be lucky with 13-18%) but now it’s even less. The simplest explanation is that as more content is created (by both our friends and the brands we’ve liked) there simply isn’t enough real estate. Facebook cannot…

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The Hard Truth About Social Media and What You Need to Do About It

It had been done. The application form had been filled in. The schools attended, the relationships and the interest fields had been mulled over. The final submit button was pushed. I was live. Then something happened. People I hadn’t seen in 30 years started popping up on my screen. A bit older, greyer and more seasoned…

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3 Common Reasons Your Web Marketing Isn’t Working

There are very few businesses yet to embrace online marketing, they know that their customers are looking for them online. They know that to be seen as a serious contender in today’s market, they need to not online have a presence on the internet, but be active in their online marketing efforts. Buy simply being online…

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Why You Need Snapchat in Your 2016 Marketing Plan

Since its launch four years ago, Snapchat has been adored by millennials and has perpetually bemused marketers. With an app that is so incredibly popular, and perhaps even synonymous with today’s teens, marketers have been hoping for an opportunity to connect with the app’s audience. This February, Snapchat announced paid on demand geofilters, which is a low-stakes point of…

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How to Improve Your Customers’ Digital Brand Experience

Things are bad in the world of digital customer experience. In fact, it’s so bad that 42% of people would rather clean a toilet than contact customer service! Ouch. Even though the recent Aspect Consumer Experience Index focused on American consumers, its findings are pertinent to most businesses or organizations. Bottom line… it’s always about being…

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How Reddit is an Essential Marketing Tool for Businesses

Even after the increasing popularity of various social networks, Reddit has still maintained its edge! Even today, it is known as the front page of the Internet. Most of the stuff you see on 9Gag, Buzzfeed, BoredPanda and other similar websites were originally posted on Reddit by its users. Redditors post various types of stuff,…

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