Posts Tagged ‘Digital Marketing’
Avoid WordPress Hacks & Security Risks
As a small business owner, your website is the main component of your digital marketing strategy. As 23% of the entire internet is made up of WordPress sites, there’s a good chance that your company’s website is one of those WordPress sites. It’s imperative that you keep your website in tip-top condition and avoid any…
Read More5 Tips for Better Storytelling
The emphasis on analytics driven digital advertising nearly destroyed storytelling’s role in marketing. However, with a new push in content marketing, storytelling is making a comeback. After years of measuring clicks, impressions, and sales, marketers now measure effectiveness in engagement: likes, favorites, retweets, and shares. Marketers are learning to go beyond getting an audience’s attention…
Read MoreLocal SEO Statistics Every Business Should Know
There is a lot of excitement around local SEO (search engine optimization) at the moment. Local small businesses are continuing to increase their online marketing, in response to the proven increase in local searches. Mobile and local SEO represent a serious opportunity for local brands to reach laser targeted customers, generate more brand awareness & increase…
Read MoreThe 3 Key Steps to Awesome Content Marketing That Works
We have been drinking the content marketing cool aid for years. We understand how content attracts traffic, engages and builds trust….and we get it. Or do we? There is a conversation we need to have that is often avoided. But before we have that conversation let’s take a little look over our shoulder. In 2008 I started to…
Read MoreHow to Keep Track of Your Leads with HubSpot’s Sidekick
As a salesperson, I am always wondering what I can do to be more efficient with my time. I also wonder in what ways can I reach out to more people and communicate more effectively. In the past, I have found that I am usually spending most of the work day calling and hunting down…
Read MoreWhat Your Backlinks Say About You
What is the purpose of backlinks, and why should you use them in your content? Generally, backlinks can serve the following purposes: Increase the number of visitors to a site. Improve search rankings. Credit references for figures, data and statements. Your website opens your business to a potential market that reaches billions of readers every…
Read MoreBranding Across New Digital Environments
It’s no secret that the small business world hosts a constant competition for adaptability. One of the main concerns in this arena is the ability to market and position a brand efficiently. In an effort to rise above the competition and seek solutions beyond the horizons of traditional marketing,this unique infographic covers the future of…
Read More10 Top Digital Marketing Automation Tools That Could Transform Your Business
It was 2008. Trying to find a way to shorten a link for Twitter to get the tweet under 140 characters was a challenge. You needed a tool to do that simple task. Then I stumbled upon “that” tool. Twitter then used it as the default URL shortening service in May 2009 until it created…
Read More5 Digital Marketing Trends That Will Disrupt Your Business
The Native Advertising Arms Race is Underway
