Posts Tagged ‘Digital Marketing’
How IBM Used Inbound Marketing to Thrive in the Digital Age
The digital consumer no longer needs to rely on traditional, interruptive outbound marketing tactics from brands trying to control their purchase decisions. They now have an alternative method of discovering and researching brands, of learning about and buying products and services: inbound marketing.
Read More 3 Reasons Email Marketing is More Powerful Than You Think
Email marketing is a great way to reach your customers wherever they are, and without having to spend a lot of money on ineffective techniques. However, with the rise of new digital marketing strategies, many companies have neglected or even abandoned their email campaigns for more current methods, despite the fact that email has been proven to generate results.
Read More Using Digital Influence to Enhance the In-Store Experience
From the perspective of the digital consumer, the lines between online and offline have blurred; given this, most are looking for integrated shopping experiences, and retailers better take note and do something about it.
Read More Why Native Advertising is Taking Over
There’s a lot of talk going on in the online marketing industry about the seemingly imminent takeover of native advertising. Advertisers, publishers, bloggers, and affiliates all seem to be ready and waiting for the shift from traditional banner ads to sponsored content, expecting native advertising to really step into the spotlight in 2014.
Read More Digital Marketers: Learn from the Mistakes of Others!
The digital marketing record books are filled with stories of brands that got it wrong, brands that accidently got it right and some that just missed the mark. While some mistakes lead to unexpected benefits, others have the potential to lead to the demise of brands and utter failure.
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