Posts Tagged ‘Digital Marketing’
5 Proven Digital Marketing Strategies for Small Businesses in 2016
As 2016 draws near, it sure feels like we are entering into a veritable golden age of digital marketing, at least for larger businesses. Article after article regales us with tales of the rise of corporate programmic ad buying, or how enterprise-level companies are using content marketing and rich media to produce a wellspring of…
Read MoreFranchising and Digital Marketing
A new report on digital marketing among franchises has one major conclusion: only a few franchises are actually making good use of the potential that online marketing offers. 296 different franchises representing 28 industries were included in the survey, conducted by FRANdata and G/ODigital, and nearly all respondents were using some form of digital marketing,…
Read More6 Bold Predictions for Digital Marketing in 2016
As 2015 begins to wind down, the prediction posts pontificating what the next year has in store have begun to ramp up. This has become something of an annual tradition for marketers and this season is no exception. What will digital marketing in 2016 look like? There’s no way of knowing for sure, but below…
Read MoreHow to Survive When Digital Marketing Loses Its Luster
Is digital marketing losing its luster? Digital marketing channels are getting so saturated that marketers are re-examining traditional marketing. Say what? There’s no such thing as the perfect channel that will provide a solid return on investment (ROI) forever. With the ubiquitous emphasis on digital marketing these past few years, people have put a lot of money…
Read MorePaid Advertising 101: Understanding Search and Display Advertising
If meteoric growth is any indicator of positive business sentiment, then the latest numbers from IAB suggest that paid advertising is paying off for brands—big time. According to a recent report issued by the Interactive Advertising Bureau (IAB), the second quarter of 2015 alone generated a record-setting $14.3 billion in online ad revenues in the US, up…
Read MoreAvoid WordPress Hacks & Security Risks
As a small business owner, your website is the main component of your digital marketing strategy. As 23% of the entire internet is made up of WordPress sites, there’s a good chance that your company’s website is one of those WordPress sites. It’s imperative that you keep your website in tip-top condition and avoid any…
Read More5 Tips for Better Storytelling
The emphasis on analytics driven digital advertising nearly destroyed storytelling’s role in marketing. However, with a new push in content marketing, storytelling is making a comeback. After years of measuring clicks, impressions, and sales, marketers now measure effectiveness in engagement: likes, favorites, retweets, and shares. Marketers are learning to go beyond getting an audience’s attention…
Read MoreLocal SEO Statistics Every Business Should Know
There is a lot of excitement around local SEO (search engine optimization) at the moment. Local small businesses are continuing to increase their online marketing, in response to the proven increase in local searches. Mobile and local SEO represent a serious opportunity for local brands to reach laser targeted customers, generate more brand awareness & increase…
Read MoreThe 3 Key Steps to Awesome Content Marketing That Works
We have been drinking the content marketing cool aid for years. We understand how content attracts traffic, engages and builds trust….and we get it. Or do we? There is a conversation we need to have that is often avoided. But before we have that conversation let’s take a little look over our shoulder. In 2008 I started to…
Read MoreHow to Keep Track of Your Leads with HubSpot’s Sidekick
As a salesperson, I am always wondering what I can do to be more efficient with my time. I also wonder in what ways can I reach out to more people and communicate more effectively. In the past, I have found that I am usually spending most of the work day calling and hunting down…
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