Why Your Small Business Should Start a WordPress Website

The time for digital lethargy has passed… If you run a small business, you NEED an online presence. It’s as simple as that. Today’s consumers—your customers—have a certain expectation for the availability of information. They want to unlock their smartphone, type a query or business name into Google, and decide whether or not they want…

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SEO After a Website Redesign

If you’ve decided to give your website a new look and have opted for a redesign for improved navigation and traffic, you need to do it right. Done right, a website redesign can boost sales and SEO. But if you get it wrong, then there’s a real possibility of your existing SEO suffering. Your SERP…

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SEO After a Website Redesign

If you’ve decided to give your website a new look and have opted for a redesign for improved navigation and traffic, you need to do it right. Done right, a website redesign can boost sales and SEO. But if you get it wrong, then there’s a real possibility of your existing SEO suffering. Your SERP…

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5 Top Design Elements to Incorporate into Your Next App

With thousands upon thousands of apps on the market, getting users’ attention often comes down to UI/UX. Stunning designs make apps stand out above competitors and attract users. Giving users an intuitive experience is what keeps them coming back for more. Here are the top design elements to consider when developing your next app. Clean…

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Boost Your Branding: 7 Hottest Graphic Trends for 2019

Whether or not you put research, money and effort in to your brand, it will still be designed. Through many years of small business startups and made-from-scratch marketing, I’ve learned that crummy design can blight your business as much as sophisticated design can enhance it. Like the burned-out letter on the storefront sign, poor or…

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Think Generative Design is Overhyped? These Examples Could Change Your Mind

It is my view that generative design is the most exciting development the manufacturing industry has seen in the past 20-plus years. If that sounds like an overstatement—or you’re unsure about generative design altogether—let me share some examples that might open your mind a bit. But first, let me clarify what generative design is—and what it is…

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Be Careful to Balance Design Trends with Your Established Image

There is little doubt that Millennials are driving markets today and this is especially true online. One place where their impact is literally seen is in design. Online design trends move quickly today and this is because the tastes of younger Internet users drive the changes. And, the tastes within younger consumers always change more quickly than…

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Important Things to Do BEFORE Designing Your Website

Your website is the most important marketing real estate your small-medium business or nonprofit organization has. It’s the number one location for hosting content and engaging target audiences. What studies tell us: The first impression users have of a website are as much as 94% design-related. Northumbria and Sheffield Universities 75% of user judgment about your…

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Storytelling Through Packaging: How to Tell Your Brand Story

What’s more important; the product or the packaging? Tell your brand story in a totally unique way. When you envisage storytelling, you’ll think of words on a screen or pictures on a page. It may be fictional or anecdotal, but either way, it’s a process. It’s a way of expressing how different events unfold and…

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