Posts Tagged ‘Design’
The Psychology of Color in Marketing
Colors play an important role in brand identity for any organization. We are all psychologically affected by color. Colors play a role in determining whether people will believe your brand, buy your products/services, give to your charity, or follow you in social media.
Read More Does Your Office Space Send the Right Message to Clients?
Your business makes an impression even before clients or customers get through the front door. No, we’re not talking about your company’s website (though that is important).
Read More Branding for Small Businesses
Branding is an essential part of running a business, whether you’re the CEO of a multinational entertainment company or the founder of a mom-and-pop ice cream store with a single location.
Read More When Should a Company Re-Brand?
There are many good reasons why a company might want to re-brand. Entrepreneurs by their nature see the benefits in upping their game. Constantly raising the bar within their category keeps the competition on edge.
Read More Swiftly Design: Professional Edits to Creative Projects
For businesses that don’t require the attention of a full-time designer but want to avoid the hassle of recruiting and hiring a freelancer, Swiftly offers a reasonable alternative. A subsidiary of 99designs, a graphic and web design Crowdsourcing site reviewed previously, Swiftly has a team of designers ready to deliver edits within a matter of hours for a flat fee of $15.
Read More The No. 1 Enemy of Creativity: Fear of Failure
Never once in my life until my mid 30s did anyone ever (to the best of my recollection) call me “creative.” But now, I hear it all the time. So what happened?
Read More Company Apparel: Looking Official vs. Looking Promotional
Every employee should be proud to sport the company logo and colors. However, there is such thing as going overboard with advertising in thread. Company custom clothing should be a lot like the webpage: attractive, but subtle and welcoming to potential customers.
Read More 10 Branding Cracks to Avoid
A brand by its nature has to be strong and stable. Owners of the brand have to be ever diligent to ensure its authenticity. Stake holders have an enormous impact on this stability. Stresses from the marketplace place a hefty strain on it
Read More What Your Business Can Learn from 3 Tech Titans
When you think about the latest gadgets, specific companies likely come to mind. It’s not solely because they manufacture all the gaming consoles, smartphones, and other tech-related toys you love, but because these companies are among the most successful tech titans in the world.
Read More How to Make Branding Pay Off For You
Your brand is your company’s reputation. It incorporates every touch point from within your company and outside of your company. It is how the principals, shareholders, customers, suppliers, and employees interact with the company.
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