Posts Tagged ‘Data’
6 Innovative and Creative Ways to Network
Networking, can be one of the most exciting, and fruitful ways to grow your business! Additionally, it is a necessity and easier than ever before, in this day and age. Below are a few great ways to get your network the boost it needs. Go hiking or engage in some physical activity There has been…
Read MoreHow to Use Metrics and a Dashboard
Have you ever driven a car that had no speedometer? I had that thrill when a student at the Richard Petty Stock Car School of Driving at a motor speedway in California. With a wide track, angled aggressively at the curves, and being told to hug the wall on the straightaways, there was little reference…
Read MoreStop Data Breaches from Ruining Your Business
One of the hardest things about running a small business is compliance. You have to operate under the same rules and restrictions as large corporations without decimating your bottom line in the process. It can be tempting to cut corners when outsourcing things like mailings and billing, but it’s worthwhile to ensure the company you…
Read MoreSmart Mobile Marketing is Scarce at Best
As people spend more and more time on their mobile devices (phones, tablets and phablets), it only makes sense that budgets are being shifted in that direction. But there are several challenges with mobile marketing that most advertisers still have not figured out. The creative is not all that effective and is usually abanner ad that’s…
Read More5 Tips to Avoid Problems When Transitioning to the Cloud
Every small business should be looking to move into the cloud these days. In fact, you should ask yourself why you’ve not made the leap already. You only have to read anything business-related to realize cloud computing is the future, especially with technology like blockchain coming onboard. For most business owners the reason is pretty…
Read MoreBulk Google My Business Insights Reporting
Enterprise users of Google My Business, rejoice! In April, Google rolled out the ability to download Insights data, in bulk, straight from your dashboard. With no access to the API required, this new feature enables a whole new set of users to measure and report on the performance of their listings within Google Search and…
Read MoreWhy and How to Back Up Your Digital Assets
When launching a startup, preparing for data loss is probably the last thing on your mind. Although most organizations consider data to be their most valuable asset, a lot of them are complacent when it comes to cybersecurity and data-loss prevention (DLP). In fact, here are some scary statistics on how small businesses handle data:…
Read MoreGoogle Analytics: Filter Order Matters!
When you set up new views and add your regular filters, chances are, things usually work exactly as expected. But occasionally, you’ve triple and quadruple checked each individual filter, yet the data is not coming in as expected (or isn’t coming in at all). Maybe it’s a typo? (Always get a second pair of eyes!)…
Read MoreUser Testing the SERPS: How Do Your Customers Really Search?
How do you know what your customers are searching for online? Most SEOs scream: MONTHLY SEARCH VOLUME Don’t worry, it isn’t their fault; even Google thinks SEO research is synonymous with Keyword research (The top 10 results for “SEO Research” are all about keyword research). The correct answer is: Ask your users! Historically, SEO recommendations are full of assumptions…
Read MoreAre Your Sales Metrics Aligned with Your Business Strategy?
Not long ago, I spoke with a frustrated CEO. His company was doing OK, but somehow not meeting his expectations. Like many companies, the customers’ needs were changing quite profoundly. They were rapidly shifting their solution offerings to match customer needs and to compete. They were investing in new areas, had launched some products to…
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