“Earn customers for life” – this is General Motors Chairman and CEO Mary Barra’s mantra for business success. Businesses and organizations must come up with a winning formula to manage and keep company and customer relationships intact and durable. Most companies streamline their customer relationship efforts by adopting a CRM software system. CRM (Customer Relationship […]
Customer Management
4 Ways to Make Your Outreach More Effective
You may be familiar with the fundamental concepts that underpin customer success. When it comes to putting them into practice, though, things become a little more complicated. So, where do you begin? What do you concentrate on? It isn’t simple. Here’s a list of tried-and-true customer success strategies that will help you develop your business. […]
How to Build an Effective Customer Persona
Image source: pexels.com How can your business succeed in the market? The answer is simple – by creating a product that wins everyone’s heart and allows you to leave all your competitors behind. To do this, you need to read the minds of your consumers. Okay, we were joking about mind reading, but you still […]
Top 7 Features to Look for When Choosing a CRM
Whether you have a quickly growing small business or a multi-department corporation, you need to have a great, customer relationship management system (CRM) in place. CRM platforms help keep all the functions of your business and its interaction with your customers streamlined. Without it, you can’t grow, thrive, or survive. Your online CRM is the […]
4 Innovative Ways to Expand Your Small Business
If you are considering expanding your small business, you might be a bit unsure as to how to go about it. There are many things you can do to ramp up sales, venture into new territory, and increase your customer base. Here are 4 ways to expand your small business. Financing your expansion Perhaps you […]
5 Essential Factors in Planning a Successful CRM Implementation
Whether you’re implementing your first customer relationship management (CRM) solution or merely transitioning away from outdated software, careful thought should be put into the implementation of any new CRM. Your CRM solution will be the backbone of your organization’s customer experience. It’s important to craft a solution that meets your company’s goals and objectives, while […]
3 Tips to Say Thank You to Your Small Business Customers
Small Business Saturday might be over, but the shopping season has just begun. So what’s a great, low cost way to say “thank you” to your best customers?
Why Increasing Your Likability Will Improve Your Bottom Line
“It’s not what you know, it’s who you know,” right? Wrong. This idea is flawed and incomplete. It’s not about what you know or even about who you know. What matters most is who knows you and who likes you.
Using Data to Build Consumer Relationships: 3 Tips for Success
As a marketer, you understand the importance of building solid customer relationships. Relationships can make the difference between a potential sale being lost and a loyal, long-time customer that returns and refers others time and time again.
The Rewards of Analyzing Your Customer
A recent report published by the Aberdeen Group presents some interesting statistics regarding the value of customer analytics. The author of the report was Omer Minkara. The bottom line is the statistical improvement in performance that is consistently demonstrated by companies using customer analytics compared to those who do not is no longer questionable.
