Call Tracking – an Effective Business Tool

Messengers, chatbots, email, online forms – every year, more and more communication channels emerge in the market for customer interaction. However, one of the most popular channels continues to be the telephone. In many small businesses, a significant portion of sales still occurs over the phone. How do we accurately determine what exactly led to…

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Here’s What Your Small Business Should Know About the Salesforce Mobile App

“Earn customers for life” – this is General Motors Chairman and CEO Mary Barra’s mantra for business success. Businesses and organizations must come up with a winning formula to manage and keep company and customer relationships intact and durable. Most companies streamline their customer relationship efforts by adopting a CRM software system. CRM (Customer Relationship…

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4 Ways to Make Your Outreach More Effective

You may be familiar with the fundamental concepts that underpin customer success. When it comes to putting them into practice, though, things become a little more complicated. So, where do you begin? What do you concentrate on? It isn’t simple. Here’s a list of tried-and-true customer success strategies that will help you develop your business.…

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How to Build an Effective Customer Persona

Image source: pexels.com How can your business succeed in the market? The answer is simple – by creating a product that wins everyone’s heart and allows you to leave all your competitors behind. To do this, you need to read the minds of your consumers. Okay, we were joking about mind reading, but you still…

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Top 7 Features to Look for When Choosing a CRM

Whether you have a quickly growing small business or a multi-department corporation, you need to have a great, customer relationship management system (CRM) in place. CRM platforms help keep all the functions of your business and its interaction with your customers streamlined. Without it, you can’t grow, thrive, or survive. Your online CRM is the…

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4 Innovative Ways to Expand Your Small Business

If you are considering expanding your small business, you might be a bit unsure as to how to go about it. There are many things you can do to ramp up sales, venture into new territory, and increase your customer base. Here are 4 ways to expand your small business. Financing your expansion Perhaps you…

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5 Essential Factors in Planning a Successful CRM Implementation

Whether you’re implementing your first customer relationship management (CRM) solution or merely transitioning away from outdated software, careful thought should be put into the implementation of any new CRM. Your CRM solution will be the backbone of your organization’s customer experience. It’s important to craft a solution that meets your company’s goals and objectives, while…

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