Iryna Kandrashova

Iryna Kandrashova is a head of marketing at UXPressia, a user experience platform that allows you to сreate, export, and share customer journey maps, personas, and impact maps online. Iryna is keen on traveling (there are still some opportunities even now!), prefers an active lifestyle and amateurish sport. You can get in touch with her on LinkedIn.


How to Build an Effective Customer Persona

Image source: How can your business succeed in the market? The answer is simple – by creating a product that wins everyone’s heart and allows you to leave all your competitors behind. To do…