Posts Tagged ‘Customer Loyalty’
Should You Focus on Repeat Business or New Customers?
There is an age-old question in marketing of whether it is better to focus resources on existing or new customers. Ideally, you should invest your time and resources into both. However, the reality is that every organization must prioritize. So, you will need to ask and answer this question for your own business. The Value…
Read MoreImprove customer retention with these simple strategies
There’s a long-standing debate about whether retention or acquisition is more important. Whatever side of the fence you fall on, you can’t deny that each one has its place. You can acquire all the customers in the world but if you don’t have strong retention then you’ll eventually burn through your total addressable market. Likewise,…
Read More5 Ways to Improve Customer Loyalty
Loyal customers enable predictable revenue, stick with a business through hard times, and ensure that a company stands the test of time. Overall, customers are becoming more loyal to the brands they love. However, only a couple of brands get to win out. The brands that earn loyal customers offer a great product or service,…
Read More4 Customer Retention Tactics that Work Like a Charm
Acquiring new customers is good, but guess what, retaining existing customers is even better. In fact, research suggests that “65% of a company’s business comes from previous customers.” Plus, data also claims that “Acquiring new customers costs 5 times as much as retaining existing ones.” But the biggest surprise of them all? It turns out…
Read More3 Essential Ways to Ensure Custom Loyalty During This Time of No-Contact
With no warning, recent events have driven an undeniable and daunting wedge between companies and consumers. Now, rather than popping to the shop, customers have to actively seek the brands that they want to connect with. And this is inescapably changing the face of customer loyalty as we know it. Picture Credit: CC0 Licence At…
Read MoreCan AI Improve Customer Service?
Improving a customer’s experience is always a top priority for any brand. Customer service should be at the forefront of any brand’s priorities because a customer that feels valued and respected is a lot more likely to come back. It might cost extra resources, time and money, but quite often, it’s the only thing that…
Read MoreDo You Take Those Loyal, Key Customers for Granted?
Ok. We know that an executive’s job is not easy. Nor is there much time in a typical day for outreach of any kind. Especially in your growing company, you are drawn into daily process issues by all of your direct reports, often responding to questions and problems, leaving little time for strategic thought. That’s…
Read MoreHow to Inspire Brand Loyalty with Purpose
Do you want your customers to love your brand? Would you like to break through the marketing clutter and inspire brand loyalty? Over the past few years, Americans have been making purchase decisions based on several factors, one of which has been gaining more ground. Many terms have been used to describe it such as,…
Read More5 Best Practices for Turning New Customers into Loyal Customers
If you asked them, most small business owners would say that they’re focused on the “lifetime value” of their customers—but that’s probably because they think they’re supposed to. Despite claiming to keep this metric top-of-mind, many owners don’t position their business to focus on how to keep their existing customers. According to Invesp, it costs…
Read MoreWhy Mobile Apps Are Essential for Your Small Business
Any entrepreneur focuses on three main things when starting up: building a customer base that is loyal, increasing sales, and improving business efficiency. You’re willing to work long hours as you invest your resources in the visions you harbor. You aim to achieve your dreams as you look for various ways to improve your business.…
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