Posts Tagged ‘Customer Loyalty’
Why Mobile Apps Are Essential for Your Small Business
Any entrepreneur focuses on three main things when starting up: building a customer base that is loyal, increasing sales, and improving business efficiency. You’re willing to work long hours as you invest your resources in the visions you harbor. You aim to achieve your dreams as you look for various ways to improve your business.…
Read MoreWho Already Trusts You?
If there is a cardinal sin of marketing, it’s ignoring the people who already know you, appreciate you and give you money. For most organizations, 60-75% of your net new revenue should come from your existing customer base. Despite that metric, most businesses spend the majority of their marketing dollars and efforts chasing after new…
Read MoreHow to Create a Loyalty Program for Your Customers
Many businesses are creating loyalty programs because they recognize the value in establishing a long-term relationship with their customers, but many entrepreneurs are encountering tough challenges along the way that put them off the idea entirely. Creating a cost-effective loyalty program that generates meaningful results for your business isn’t easy, and you’ll need to be…
Read More5 Superior Tips on How Your Business Could Earn Customer Loyalty
The global market is becoming competitive with each dawn and every business is spending much of their time and resources attracting new customers. Most marketers are realizing that to hook customers is one thing, and a completely different thing to retain them. So why is it important to attract customers? Well, it goes without saying…
Read MoreA Bird in the Hand
Short of your employees, there is no one more important to your business than your current customers. We give this incredible lip service but our actions suggest we don’t actually believe it. Think you’re different – check your marketing budget. What percentage of it is spent on your own bird in the hand – your…
Read MoreDo Your Customers Give You Chances When You Screw Up?
Everyone makes mistakes. It’s part of human nature. But what happens when your business or organization makes a boo-boo? Do your customers forgive you completely? Well, according to a new study by Blis, most U.S. customers are unforgiving when you screw up!! One point to note… the study entitled, Consumer Hierarchy of Needs, included consumers, not business customers, but who knows?…
Read More5 Ways to Turn Indifferent Customers into Raving Fans
Providing good customer service just isn’t enough anymore, not with companies the world over clamoring for the dwindling dollars consumers spend. And heaven forbid your customer service should be classified average! That could, literally, be the death of a company if it’s not turned around quickly. Encourage your team to take customer service from bland and…
Read MoreHow One Chain of Pubs Uses Text Message Marketing to Skyrocket Repeat Customer Visits
A few weeks ago I had the opportunity to sit down and speak with Dave. Dave is the independant marketing manager for Sammie’s Pub & Lotto, Blackjacks On Commercial, Cheers of Salem & the newly opened Sammie’s Pub & Lotto West in Salem Oregon. Salem is the capital city of Oregon, and is an hour…
Read MoreHow Weak Leadership Impacts Customer Loyalty
Customer experience is foundational to the success of your organization. As a customer experience expert, and as a customer myself, I have seen my fair share of customer experiences ranging from exceptional to downright disturbing. Check out Sometimes Truth is Stranger than Fiction and Is Your Customer Focused Language Important? for more about interesting customer service experiences. One thing that…
Read More8 Principles for Keeping Customers with You for Life
Most businesses spend big money testing their brand logo, catchy marketing phrases, and demographics, but spend little time training and validating that their employees can and do deliver memorable experiences to their customers. The result, according to an often-quoted Gallup survey, is 70 percent of workers not fully engaged, and poor customer experiences. The customer experience…
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