Posts Tagged ‘Customer Acquisition’
The Marketing Plan
Marketing your products and services is the lifeblood of a new business. While you can ultimately have all kinds of long term business strategies, without having a steady stream of new revenue your new business venture can close up in a short period of time.
Read More Is It Time for a Website Redesign?
In today’s marketplace, a company’s website is their first impression with prospects. It’s a rare purchase today that doesn’t begin with some sort of research or due diligence. And as consumers (both B2C and B2B) find themselves more time-starved and more web-savvy, the research tool of choice is often a Google search.
Read More Go To Vendor Events to Network with Vendors
One of the best direct sales booking ideas is to go to vendor events as a guest and network with the vendors. Not only does this work and work well but it is cheap—a lot cheaper than going to a vendor event as a vendor!
Read More How to Measure the Potential of Your Startup Idea
When you’re solving your own problem or one that you feel is the pain point of a certain target audience, how do you know whether there is a large enough pool of people that face the same problems or challenges that you are trying to solve?
Read More Who Is the Customer?
Clearly identifying the customer is critical in focusing our sales and marketing where we have the greatest insights, where we have the greatest impact, and where we get the greatest return on our investment in time and resources. Doing this focuses us on the customer where we create the greatest value.
Read More 5 Keys to Local Search
In order to understand a little more about the process of Search Engine Optimization, it’s important to be aware of the distinction between local search and organic search. In local search, it can be difficult to deal with a lot more variability in terms of search platforms and market distribution, but you can also really benefit from the absence of market leaders in your community.
Read MoreA Sane Approach to Pricing for Someone New to Freelance
How do you handle pricing when you’re a freelancer? What type of freelance business are we talking about? It really doesn’t matter. The situation is similar for bookkeeping, web design, programming and any number of other service businesses that can be handled by a solo practitioner.
Read MoreStanding Out at a Trade Show
Trade shows are events that can help businesses gain new customers, connect with existing customers, and get the exposure that they need. In order to stand out from the crowd, there are many things you can do.
Read More Why “Government” Needs to be Part of Your Business
In 2012, over 85,000 local, state and federal governmental agencies combined to spend more than $6 trillion—that equates to over $30 billion each workday ($30 BILLION PER DAY). The combined annual spend of these agencies makes governmental agencies in the U.S. the “largest purchaser in the world.”
Read More Top 10 Free Tools from Google for Your Business
Google is the gift that keeps on giving to businesses. Google provides dozens of tools and applications designed to help your business grow and increase your productivity. Best of all, they are totally free.
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