Posts Tagged ‘Customer Acquisition’
Optimizing Your Facebook Page
Search Engine Optimization is all about finding the best ways to get your website to the top of Google by building valuable content, links, and more. SEO tools are valuable to businesses for getting them where they need to be to obtain…
Read More How to Mine Your Customer List for Sales Gold
As a business owner, your biggest potential gold mines are often closer than you think—it’s just a matter of knowing where to look. By going beyond what’s worked in the past and being open to new strategies, you’ll be surprised by how many untapped profit centers are just within your reach.
Read More We Misunderstand Lean—But It Is So Important!
Lean has huge traction in about every part of organizations except for sales and marketing. But if you really understand Lean, it becomes compelling for sales and marketing, purely because of the clarity, focus, and simplicity it drives.
Read More 5 Steps to the Mother Lode
That next telephone call or email could be the mother lode of opportunities. Of course, if the mother lode is to fall into your lap, it won’t come by happenstance, but through a concerted effort.
Read More Moving Your Prospects to the Next Step
For most organizations, a sale is a multi-step, complicated process. So keep that in mind as you create your calls to action. You’ll have a lot more success getting people to take one baby step at a time. Just give them the steps.
Read More 2 Steps to Produce Leads from Your Online Marketing
Let’s stop here and discuss the purpose of advertising and marketing your small business, which is: to produce leads. Leads are phone calls and emails from potential customers. Your job is to turn some of these incoming leads into customers.
Read More Deal Value or Buyer Value?
Focusing on deal value colors our strategies and focus. However subtly, everything becomes “what we get from the deal.” But we get nothing unless the buyer gets superior value from our solution and chooses it. So deal value is meaningless unless we understand buyer value.
Read More 16 Tips for Networking Smarter
If networking intimidates you—or you think you’re all set and don’t need to do it to begin with!—think again. Refer back to these tips the next time you’re looking for a reference for a personal or business service, a job lead, a new hire, or any number of other things a strong network can provide.
Read More “I Need An Excuse to Get Back Into the Customer”
I hear it all the time: “I need an excuse to get back into the customer.” Creating excuses to get back into the customer is nothing but old sales mythology. It does nothing to serve us or the customer.
Read More Why Busyness May Be Killing Your Business
My biggest adjustment when I started my business was that no matter the issue, all paths led to me! Finding new clients, setting the business strategy, agreeing the needed partnership, preparing the materials for the meeting, or managing the vendor registration? Yes, all me. The diversity and volume of topics on my “to do” list was overwhelming at times.
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