Increase Your Site’s Conversion Rate with UX and UI Optimization

Managing or increasing conversion rates is certainly a tricky game. Very often, designers and developers leave this task to the marketers who invest tons for a “social presence” and produce content that doesn’t give them the desired results sometimes. The problem with this approach is that we’re not contemplating first how we (the designers) could…

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4 Easy Steps to Boost Your Small Business Marketing

There’s no doubt that marketing a small business is more difficult than ever. The sheer number of options available, whether it’s through traditional media such as press and television or modern channels like Facebook and Twitter, makes it incredibly challenging to have your voice heard. The following four ideas will help put a new spin…

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Discover How These Two Web Design Trends Can Boost Your Engagement

If you’ve ever wanted to say something like, “As far as I’m concerned all web designers can go to you know where!” it looks like your request has been granted. Okay, I’m not talking about what immediately popped into your mind when I wrote that opening with the reference to the “h-word.” I was actually referring to…

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5 Mobile Checkout Guidelines to Maximize Conversions

Let’s do some number crunching. According to Criteo’s Q1 2015 State of Mobile Commerce Report: Mobile accounts for 29% of all eCommerce transactions in the US and 34% on a global scale. By the end of 2015, eCommerce is slated to grow up to 33% and 40% for US and other countries. In many countries,…

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3 Lead Generation Strategies That Work

More than 169.1 million people in the United States will buy goods and services online this year, according to Statista, and that number is projected to rise to 185.5 million in 2018. Clearly, the Internet is the “go-to” source for buying everything from books and furniture to finding a plumber, lawyer or local restaurant. If…

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Optimize Your Mobile Website to Boost Conversions

Mobile browsing is growing into new ecosystem that has its own set of laws, structures, and appearance. As mobile technology continues to grow globally, a site that does not have a separate strategy for mobile may be comparable to a marketing agency that provides the same service to each client. The best part is many…

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How to Optimize My Landing Pages

Are you driving traffic to your website? My guess would be yes, but the real question is what are you doing with those visitors once they land on your homepage (or any page on your site for that matter)? Do you want them to arrive, poke around, soak up a few tidbits about your company,…

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6 Important Elements of Social Media Landing Pages

You already know that social media marketing is essential to reach your target audience and bring them to your website. Qualified leads that already follow your brand on social media platforms just need a little push to check out what you have on offer today. More importantly, followers can quickly share your website with their…

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4 Tips to Create an About Us Page That Converts

According to Moz, the About Us page is one of the most frequented on any website. It gives your business a chance to break down the facade of anonymity of the Internet and show its human side. It’s also the first place a potential customer looks to decide whether or not to take your business…

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