Getting visitors to your website is one thing, getting them to stay is something else. You can have a website full of great content, but if people don’t stay long enough to see it, it’s worthless. Obviously the longer you can keep people on your website, the greater chance you have to make money from […]
Conversion
Introducing Your SEO Team to the Party
SEO (search engine optimization) is like finding, inviting and pointing users to your party. Once your guests show up, click around, and mingle, CRO (conversion rate optimization) is figuring out why they aren’t having a good time, and then fixing it. They work together and they are not mutually exclusive. It’s important to consider best […]
Simple Ways to Get More Customers from Your Website
Got a website but not getting any results? Is your website receiving traffic but no sales? There are lots of reasons for traffic that doesn’t convert. To increase your chances I have put together 6 simple steps you can take to turn your website visitors into paying customers. Get More Customers from Your Website Add a […]
Increase Your Site’s Conversion Rate with UX and UI Optimization
Managing or increasing conversion rates is certainly a tricky game. Very often, designers and developers leave this task to the marketers who invest tons for a “social presence” and produce content that doesn’t give them the desired results sometimes. The problem with this approach is that we’re not contemplating first how we (the designers) could […]
4 Easy Steps to Boost Your Small Business Marketing
There’s no doubt that marketing a small business is more difficult than ever. The sheer number of options available, whether it’s through traditional media such as press and television or modern channels like Facebook and Twitter, makes it incredibly challenging to have your voice heard. The following four ideas will help put a new spin […]
Discover How These Two Web Design Trends Can Boost Your Engagement
If you’ve ever wanted to say something like, “As far as I’m concerned all web designers can go to you know where!” it looks like your request has been granted. Okay, I’m not talking about what immediately popped into your mind when I wrote that opening with the reference to the “h-word.” I was actually referring to […]
5 Mobile Checkout Guidelines to Maximize Conversions
Let’s do some number crunching. According to Criteo’s Q1 2015 State of Mobile Commerce Report: Mobile accounts for 29% of all eCommerce transactions in the US and 34% on a global scale. By the end of 2015, eCommerce is slated to grow up to 33% and 40% for US and other countries. In many countries, […]
3 Lead Generation Strategies That Work
More than 169.1 million people in the United States will buy goods and services online this year, according to Statista, and that number is projected to rise to 185.5 million in 2018. Clearly, the Internet is the “go-to” source for buying everything from books and furniture to finding a plumber, lawyer or local restaurant. If […]
Optimize Your Mobile Website to Boost Conversions
Mobile browsing is growing into new ecosystem that has its own set of laws, structures, and appearance. As mobile technology continues to grow globally, a site that does not have a separate strategy for mobile may be comparable to a marketing agency that provides the same service to each client. The best part is many […]
How to Optimize My Landing Pages
Are you driving traffic to your website? My guess would be yes, but the real question is what are you doing with those visitors once they land on your homepage (or any page on your site for that matter)? Do you want them to arrive, poke around, soak up a few tidbits about your company, […]