7 Ways Customer Surveys Can Grow Your Conversion Rate

When you create a survey with a specific goal in mind, your number one priority is, naturally, to achieve that goal. Businesses on the Internet are highly dependent on traffic and unique visitors who access the page. The key to achieving those goals that you are ambitiously trying to reach lies in the conversion rate…

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The Art of Landing Page Design (for Non-Artists)

Having a sales force is pretty great. The thing about salesmen, though, is that when 5 o’clock rolls around, they punch out and go home. A strong landing page doesn’t have those pesky human restrictions. An ideal landing page will simply keep on working. It’ll do its job day and night, rain or shine. The…

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Improve Your Landing Page Conversion Rate in 3 Steps

Landing page content is an excellent, often overlooked place where we can apply tried and true inbound marketing and content marketing principles to improve performance metrics. How? It’s simple. We use the same guiding principle that we do for other content: “Am I generating valuable content that can be found and wanted when target customers are…

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Creating the Perfect Landing

If you have a generic “we serve everyone” sort of website, there’s great value in adding some landing pages, especially if you are trying to speak with very specific audiences who have unique needs and interests. Landing pages are ideal if you: Want to target specific audiences with different messaging Offer different products, information or pricing…

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5 Ways to Increase Conversion Rate by Tweaking Your Forms

Forms are the lifeblood of your leads and when improperly optimized, conversion rates will fall faster than Myspace after Facebook. Why? Because forms are a point of friction on your site. Forms are the area where your target audience stop and ask, “Do I really want to hand over my contact information?” That being said, improving…

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Hey Retailers: Want to Boost Sales Conversion? Build a Mobile App

Perhaps the best piece of evidence that a given marketing technology has reached maturity and broad-based consumer acceptance lies in its ability to drive conversion actions at every stage of the buying cycle. According to Criteo’s Q4 2015 State of Mobile Commerce report, mobile apps are doing just that, at least for U.S. retailers. By providing online shoppers…

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Improve Your Online Store Conversion Rate

Getting relevant traffic is the first and foremost step while building an eCommerce store. At the same time, working to get more conversions on the website is crucial for revenue growth. If people visit your store and leave without placing an order, then the whole effort of building a website and making it search engine…

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5 Ways to Keep People on Your Website

Getting visitors to your website is one thing, getting them to stay is something else. You can have a website full of great content, but if people don’t stay long enough to see it, it’s worthless. Obviously the longer you can keep people on your website, the greater chance you have to make money from…

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Introducing Your SEO Team to the Party

SEO (search engine optimization) is like finding, inviting and pointing users to your party. Once your guests show up, click around, and mingle, CRO (conversion rate optimization) is figuring out why they aren’t having a good time, and then fixing it. They work together and they are not mutually exclusive. It’s important to consider best…

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Simple Ways to Get More Customers from Your Website

Got a website but not getting any results? Is your website receiving traffic but no sales? There are lots of reasons for traffic that doesn’t convert. To increase your chances I have put together 6 simple steps you can take to turn your website visitors into paying customers. Get More Customers from Your Website Add a…

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