“Squeeze page” is a term everyone who does any digital marketing should know and understand. A squeeze page is most often a special kind of landing page; it’s a landing page designed to capture the visitor’s email address or other contact information, or make a sale. We can consider any page or pop-up a squeeze […]
Conversion
How to Develop Your Startup Business: Start Online!
There are a lot of logistics and analysis that go into creation of a new business, but it’s essential not to ignore the online component from the very beginning. The ultimate tool that can make your startup successful is a modern, well-thought website that converts its guests into clients. Your website is an online point […]
How to Convert “Likes” into Meaningful Behavior
If one of your social media marketing goals is to get more Facebook “likes,” you need to read this! “Merely liking a brand on Facebook doesn’t change behavior or increase purchasing.” (Harvard Business Review, March-April 2017 Issue) Say what? I know. All this time, you thought Facebook marketing would lead to increased sales, donations, engagement, […]
3 Elements You’re Forgetting That Will Create More Website Conversions
Could you improve your online conversions? Of course you could. Are you wondering how? These 4 details that you’re probably forgetting will help you improve the conversion rates on your blog. Navigation Menu Button/ CTA When you look at the top of a website, you usually see a navigation menu (though some place them in […]
3 Top Conversion Rate Optimization Rules from an SEO Perspective
It’s not common for SEO marketers to be hyper-focused on traffic goals and forget about the ultimate end goal: to make money. It’s awesome if someone lands on your website from a search engine result page—but what happens next? Are you giving the user a clear path, or focus point to direct them to take […]
5 Ways to Increase the Response Rate to Your Emails
Email marketing continues to be a highly effective method of increasing sales and enhancing customer retention and loyalty rates. Yet with the average business owner receiving 122 emails per day, your emails have to truly stand out from the crowd in order to grab their attention. If you’re disappointed by your current email response rates, […]
Increase Conversion Rate Right Now with These 5 Tactics
Converting prospects to customers is part art and part science. As consumers are fickle, what they want or need to make a purchase today may be dramatically different tomorrow. Therefore, it is critical that you know what it takes to respond to consumer needs if you want to turn site or landing page traffic into […]
7 Ways Customer Surveys Can Grow Your Conversion Rate
When you create a survey with a specific goal in mind, your number one priority is, naturally, to achieve that goal. Businesses on the Internet are highly dependent on traffic and unique visitors who access the page. The key to achieving those goals that you are ambitiously trying to reach lies in the conversion rate […]
The Art of Landing Page Design (for Non-Artists)
Having a sales force is pretty great. The thing about salesmen, though, is that when 5 o’clock rolls around, they punch out and go home. A strong landing page doesn’t have those pesky human restrictions. An ideal landing page will simply keep on working. It’ll do its job day and night, rain or shine. The […]
Improve Your Landing Page Conversion Rate in 3 Steps
Landing page content is an excellent, often overlooked place where we can apply tried and true inbound marketing and content marketing principles to improve performance metrics. How? It’s simple. We use the same guiding principle that we do for other content: “Am I generating valuable content that can be found and wanted when target customers are […]
