3 Things Every Startup Needs to Know

While working to attract your first customers (hopefully the first of many), you need to ensure your customer service approach is on the mark to retain those customers and strengthen those all-important B2C relationships. Here are three tips that every startup needs to know.
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The Evolution of Public Relations

The only industry changing more quickly than PR is the media, and the two are inextricably intertwined. Beyond the mechanics of how we communicate with audiences, the heart of good PR has been, and will be the same.
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What Call Volume Says About Your Sales Team

Call volume, or the number of dials made, is a top line measure of how your outbound prospecting team is doing. It is an indicator of each rep’s effort, not the caliber of their calls. But dials that lead to deals can only happen if your reps invest a lot of time into dialing.
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8 Ways to Boost Employee Engagement

How many of your employees are engaged? How many are enthusiastic about their jobs? Happy and engaged employees tend to be more productive and committed to their work, which can ultimately help drive business success. In this Tip, we offer 8 best practices for improving employee engagement.
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The Power of Parables

If you have real stories that demonstrate behaviors you want to see modeled in your organization attributes, especially when imbued with emotional impact, they are priceless.
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Is There Such a Thing as Too Much Communication?

As leaders, we all understand the undeniable power of communication. While it’s important to build a culture of communication within your business, it’s equally important to understand its limitations, and when it can actually start to work against us. This is what it means to be an effective communicator.
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Nelson Mandela: The Ultimate Influencer

The world lost a great human being last week when former South African President, Nelson Mandela passed away at the age of 95. What I would like to discuss in this post is how it turns out that he is the embodiment of the Five Key Principles of Ultimate Influence in Adversaries into Allies.
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