Posts Tagged ‘Communication’
5 Attributes of People Who Will Grow Your Business
A question I often get asked as an advisor to startups is how to recognize and attract the best people to grow the business. The reality is that entrepreneurs usually don’t have the money or time for executive recruiters to do the filtering and selection for them. If your primary source of candidates is friends,…
Read MoreAre You Ready to Podcast?
According to Wikipedia a podcast is a collection of digital media files distributed over the internet using syndication feeds for playback on portable media players and personal computers. Here’s my definition. A podcast is an incredible marketing tool and a great way to generate new leads for your business. It can enhance your marketing in…
Read More3 Ways to Harness the Power of Storytelling for Your Business
As the co-founder of an education company that advises on the college application process, I often hear my students say that they want to go into business. The problem is, they can’t articulate why. They don’t know how to explain why they’re interested or why business matters. They’re simply not sure how to sell themselves. At this moment, I…
Read MoreEmbrace Emojis in Your Online Marketing
I’m a millennial, but for a long time I was staunchly anti-emoji. I found them occasionally funny and mildly annoying. I would get them in text messages from friends and roll my eyes. However, one day I downloaded the emoji keyboard to my phone and used emojis for the first time. I may have gone…
Read MoreHelp with Yelp: Responding to Negative Reviews
67 percent of users are influenced by online reviews when making a purchase (Moz). Customers rely on reviews to find brands that will provide them with the best – product, service, experience, you name it! Taking the time to communicate with both satisfied and dissatisfied customers is extremely important via review and social mediums, particularly on Yelp. Yelp reviews…
Read More6 Secrets to Maximizing Your Day
When you’re running your own business, you don’t always have organized procedures in place to complete each project efficiently. You have to develop these systems over time as your company becomes more successful and profitable. Time management and productivity can be a real challenge, as you have to execute even the most mundane tasks yourself.…
Read MoreWhatsApp: Your Newest Sales & Marketing Helper
The world of marketing channels keeps on shifting as new innovations appear with every new communication medium. Today’s marketers are more prone to use digital marketing channels instead of sticking to traditional means. Among the more innovative digital marketing mediums, WhatsApp is breaking all barriers as an exceptional sales and marketing tool. The recent acquisition…
Read More5 Reasons to Market by Texting
If you think texting is only for teenagers, you might be missing out on an effective marketing tool. Mobile marketing is quickly becoming a necessity for today’s small businesses. One recent survey found that 72 percent of U.S. adult respondents were never more than five feet away from their smartphone—that’s a huge captive audience that…
Read MoreThe One Question to Stop Them in the Trade Show Aisle
Wouldn’t it be magic if we could find one (unique to us) question to ask people passing the booth or table as they pass in the aisle of the trade show? I asked a number of exhibitors that question recently, and received some surprising responses, along with tips for “reeling them in…” “Is your mom…
Read MoreThe Customer Experience is Evolving
Social media and texting are having a profound impact on the way customers and companies communicate. There have been some studies done by Hailo, a taxi app and by the Pew Research Center. These statistics that have been published by Andrew Prokop indicate findings that suggest the evolution. These findings include: Text messages represent the…
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