In today’s tech-inclined world, having a website is not optional – it’s necessary if you want to reach your audience. Even a simple website can introduce people to your brand and provide the information a customer needs to make a purchase. A high-quality website can increase your impact and multiply your return on investment. Make […]
Color
6 Important Things Your Product Packaging Can Say About Your Business
Your product packaging presents an image to the world and helps with your branding. The last thing you want the design to say is that you aren’t very noticeable and you don’t pay attention to detail. While the product itself and your marketing all play a role in your branding, you must also pay attention […]
Data Storytelling: Using Color for Emphasis
One of the first, and I would argue most important, things you learn as an analyst is that not everyone loves (or understands) data as much as you do. Whether it’s your first executive report or 20th weekly analysis, at some point, you are going to have an incredibly important insight to share, and you […]
Here are the Top Colors for Spring 2017!
Every time Pantone comes out with their top color choices, I like to share them with you. Even though the colors are more indicative of what we’ll see in fashion and home decor next spring, it’s always good to keep on top of what’s trending for graphic design purposes. If your business or organization has […]
Is Your Logo as Memorable and Inviting as It Could Be?
Designing a logo for your new business can be confusing. Professionals at logo design companies consider several options for images, size, fonts, colors and more. In this article, let’s understand the important things to make a logo design successful and the color psychology that evokes strong emotion in the brain. Simplicity To grab the attention […]
What the Color of Your Brand Says About Your Business
Color psychology may not be a topic you have come across much, neither will you have thought about the impact of colors—until now. When it comes to branding your business, the color or colors you choose for logos and other materials send an important message. At its most basic, the right color can attract the […]
Feeling Unproductive? Why Less Red Might be the Answer
When it comes to concentration, overall quality of work and productivity, our surroundings can have a significant influence. In fact, according to a workplace performance index created by Gensler and Precision Consulting, the single most important requisite for focus in the office is a good work environment. Given this research, it is little wonder that […]
Color Trends and Color of the Year 2016
For the first time ever, Pantone picked two complementary colors as its Color of the Year for 2016. Serenity (Pantone 15-3919) and Rose Quartz (Pantone 13-1520) play off each other to achieve balance in a world that seems perpetually divided in myriad ways. But what goes into the selection process, and how can you strike […]
What’s the Right Color for Your Brand? The Facts.
With the right colors, a marking campaign can reach deep into the heart of consumers, eliciting emotional responses & making customers more receptive to your branding. According to Color Matters, 85% of consumers say color affects whether they buy a product or not. If you choose the right colors, it can pay serious dividends in the […]
How Colors Affect Your Branding
Visuals play a key role in branding. Individuals observe colors before taking in any other information from their surroundings. Thus, colors create a compelling impression on the minds of the people.
