Ever wondered if having your brand name written in lower case on your logo is appropriate? Amazon, ebay, facebook, flicker, intel, citibank, macy’s, bp, vitamin water, and xerox, are brands who switched from first letter capitalization to lower case just to name a few.
Business Name
5 Tips and 2 Warnings for Choosing Your Small Business Name
Shakespeare said that a rose by any other name would smell as sweet. However, some business names can be real stinkers. Therefore, if I may invoke a line from another famous production—Indiana Jones and the Last Crusade—choose wisely!
A Founder’s First Key Decision is the Business Name
First things first – your startup needs a name! This may seem a silly and frivolous task, but it may be the most important decision you make. The name of your business has a tremendous impact on how customers and investors view you, and in today’s small world, it’s a world-wide decision.
Why Your Business Name Matters
You might be thinking, well, of course the name of my business matters. But are there any of us who have not heard a business name and wondered, what in the world were those people thinking?
What’s in a Name? 7 Things to Consider When Naming Your Brand
Shakespeare was right to question—what’s in a name? As it turns out, a name can represent a lot about an entity. Choosing the right name for your company is an important step within every brand development strategy.
How to Take Your Philanthropic Passion and Turn It into a Startup
Starting a nonprofit is similar to starting a business, and as any accomplished entrepreneur will tell you, having a solid plan with positive people behind you makes all the difference.
Personalize Your Branding Strategy
One of the principal shortcomings of businesses is their failure to establish a recognizable brand. The easiest way to remedy this issue is to capture the attention of consumers by distinguishing your business from the competition.
How Do I Name My Business?
A business name is so important, as it communicates what the business does and how it can help its customers. Basically, it represents in words what you do, and it must be vetted very carefully to ensure it says the right thing.
How to Name Your Business
A name is the cornerstone of your business—it sets the stage for your branding and identity. Just imagine if Target still went by its original name: The Dayton Dry Goods Company. If you’re about to start a business (or maybe are thinking about rebranding an existing business), you’ve probably been brainstorming for the perfect name.
