Ever wondered if having your brand name written in lower case on your logo is appropriate? Amazon, ebay, facebook, flicker, intel, citibank, macy’s, bp, vitamin water, and xerox, are brands who switched from first letter capitalization to lower case just to name a few.
Shakespeare said that a rose by any other name would smell as sweet. However, some business names can be real stinkers. Therefore, if I may invoke a line from another famous production—Indiana Jones and the Last Crusade—choose wisely!
First things first – your startup needs a name! This may seem a silly and frivolous task, but it may be the most important decision you make. The name of your business has a tremendous impact on how customers and investors view you, and in today’s small world, it’s a world-wide decision.
Shakespeare was right to question—what’s in a name? As it turns out, a name can represent a lot about an entity. Choosing the right name for your company is an important step within every brand development strategy.
One of the principal shortcomings of businesses is their failure to establish a recognizable brand. The easiest way to remedy this issue is to capture the attention of consumers by distinguishing your business from the competition.
A business name is so important, as it communicates what the business does and how it can help its customers. Basically, it represents in words what you do, and it must be vetted very carefully to ensure it says the right thing.
A name is the cornerstone of your business—it sets the stage for your branding and identity. Just imagine if Target still went by its original name: The Dayton Dry Goods Company. If you’re about to start a business (or maybe are thinking about rebranding an existing business), you’ve probably been brainstorming for the perfect name.
Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.