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Home / Archives for Business Name

Business Name

The Case for Lower Case: A Rebranding Conundrum

May 9, 2014 By Adhere Creative

Ever wondered if having your brand name written in lower case on your logo is appropriate? Amazon, ebay, facebook, flicker, intel, citibank, macy’s, bp, vitamin water, and xerox, are brands who switched from first letter capitalization to lower case just to name a few.

Filed Under: Marketing Your New Business Tagged With: Adhere Creative, Branding, Business Name, Design, Logos

5 Tips and 2 Warnings for Choosing Your Small Business Name

Apr 18, 2014 By Susan Solovic

Shakespeare said that a rose by any other name would smell as sweet. However, some business names can be real stinkers. Therefore, if I may invoke a line from another famous production—Indiana Jones and the Last Crusade—choose wisely!

Filed Under: Making Your Business Official Tagged With: Business Name, Business Services, Susan Solovic, Trademark

A Founder’s First Key Decision is the Business Name

Apr 17, 2014 By Marty Zwilling

First things first – your startup needs a name! This may seem a silly and frivolous task, but it may be the most important decision you make. The name of your business has a tremendous impact on how customers and investors view you, and in today’s small world, it’s a world-wide decision.

Filed Under: Making Your Business Official Tagged With: Business Name, Getting Started, Marty Zwilling, Startups

Why Your Business Name Matters

Feb 12, 2014 By Megan Totka

You might be thinking, well, of course the name of my business matters. But are there any of us who have not heard a business name and wondered, what in the world were those people thinking?

Filed Under: Marketing Your New Business Tagged With: Branding, Business Name, Copyright, Marketing, Megan Totka, Trademark, Website

What’s in a Name? 7 Things to Consider When Naming Your Brand

Jan 8, 2014 By Adhere Creative

Shakespeare was right to question—what’s in a name? As it turns out, a name can represent a lot about an entity. Choosing the right name for your company is an important step within every brand development strategy.

Filed Under: Marketing Your New Business Tagged With: Adhere Creative, Branding, Business Name, Design, Marketing, Website

How to Take Your Philanthropic Passion and Turn It into a Startup

Nov 18, 2013 By Courtney Klein

Starting a nonprofit is similar to starting a business, and as any accomplished entrepreneur will tell you, having a solid plan with positive people behind you makes all the difference.

Filed Under: Creating a Plan Tagged With: Business Name, Courtney Klein, Getting Started, Market Research, Nonprofit, Passion, Purpose

Personalize Your Branding Strategy

Aug 19, 2013 By Will Adams

One of the principal shortcomings of businesses is their failure to establish a recognizable brand. The easiest way to remedy this issue is to capture the attention of consumers by distinguishing your business from the competition.

Filed Under: Marketing Your New Business Tagged With: Blogging, Branding, Business Name, Competitors, Differentiation, Personalization, Product Development, Social Media, Video, Website, Will Adams

How Do I Name My Business?

Aug 8, 2013 By Jerry Osteryoung

A business name is so important, as it communicates what the business does and how it can help its customers. Basically, it represents in words what you do, and it must be vetted very carefully to ensure it says the right thing.

Filed Under: Marketing Your New Business Tagged With: Branding, Business Name, Jerry Osteryoung

How to Name Your Business

Jul 30, 2013 By Nellie Akalp

A name is the cornerstone of your business—it sets the stage for your branding and identity. Just imagine if Target still went by its original name: The Dayton Dry Goods Company. If you’re about to start a business (or maybe are thinking about rebranding an existing business), you’ve probably been brainstorming for the perfect name.

Filed Under: Making Your Business Official Tagged With: Branding, Business Name, DBA, Incorporation, Legal Issues, Nellie Akalp, Trademark

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