There are two kinds of people in this great big world: People you know, and People you don’t know. The funny thing is that we overwhelmingly trust both of these groups…at least when we’re talking about consumers looking for recommendations prior to making a purchase. According to a Nielsen survey, “consumers trust real friends and virtual […]
Budgeting
4 Keys to Successful Business Budget Management
Nothing about starting your own company is easy. Thankfully, when it’s just you and your partner, it’s fairly simple to monitor your spending and keep your budget in check. You’ll reach a point though where one person (you) clearing every expense is no longer efficient or feasible. It’s important to empower your leadership team to […]
Shrinking Content Budgets Drive the Need for Content Intelligence
We’re beginning to see some poignant trends in our industry. It seems brands are reducing their content marketing budgets. As a percentage of overall marketing spend, content marketing has gone from being 29% of overall B2B marketing budgets down to 26%. For B2C, it’s dropped from 32% of overall marketing budgets down to 22%. Don’t let the percentages […]
A Marketing Budget Example That Covers All Bases and Ensures ROI
As you put together your overall marketing strategy, a couple of crucial questions might arise. Namely, what are you going to spend money on? And why? The answers can seem fuzzy, especially when you want measurable (and great) results…but that’s where a marketing budget example comes in. Here, we’ll share some essential considerations up-front, along […]
5 Helpful Tips to Help Your Small Business Office Move
Moving your small business to a new location can seem like a daunting task. You may feel stressed about the possibility of the project costing too much money or taking too much time. You may also be fearful about the impact that a move could have on your employees and your customers. While these are […]
6 Ways for Global Freelancers to Save Money
Working as a freelancer comes with its share of benefits – you get to decide your own work hours, you can work from anywhere, and you don’t have to worry about what to wear or commuting to and from the office. However, inconsistent income requires that you save money for the rainy days to come, […]
Is Your Budget a Forecast?
Hold it! These are confusing terms. When does a budget become obsolete? Do we rely upon constant changes and call it a forecast? So, let’s spend a few moments defining this sometimes-confusing set of terms. A budget should be created each year after a series of negotiations between departmental managers and their superiors all the […]
How Entrepreneurs Can Save Money Without Penny Pinching
Small businesses may be making great contributions to the U.S. economy, but their financial health is in critical condition. According to a 2016 JPMorgan Chase Institute study, most small businesses only have 27 days’ worth of money on hand to cover expenses if inflows stopped. Essentially, this means that many small businesses are operating on a […]
How to Reduce Company Expenses and the Pain of Fixed Costs
Business owners constantly wrestle with the age-old question of how to reduce company expenses. While income fluctuates for most businesses, expenses are something you can exercise some control over. Expenses fall into two main categories—variable and fixed. Typically, variable expenses, as the name suggests, change with revenue. As your revenue increases, you tend to spend […]
How to Start a Small Business Without Ruining Your Credit
Starting your own business is no doubt a noble endeavor. But on the road to becoming a successful entrepreneur, you’ll encounter numerous obstacles that will test your courage, character, and ability to remain focused and positive. To take the helm of your own enterprise is truly the adventure of a lifetime. For aspiring entrepreneurs, starting […]
