Success in the modern marketplace requires flexibility, planning and organization. Some ambitious entrepreneurs, unfortunately, believe that firing up a computer or opening a retail location is enough to start generating revenue. However, these go-getting industrialists soon find that running a business is more challenging than anticipated. With planning and patience, however, future business leaders can […]
Budgeting
8 Money Intelligence Habits Used by the Most Successful CEOs
Having good control of your finances as a startup, and even as a seasoned businessperson, is what really translates into success. No matter what happens, you never want to be lazy in that area. Wherever you are in your finances is where you are in your business. That means a successful startup requires you to […]
Don’t Ignore These 4 Basics to Spend Your Marketing Budget the Right Way
Companies allot a budget for marketing depending on how much they are willing to pay. Big companies invest in advertising because they know they will reap enormous benefits in the end. They are also capable of paying for ads, and they are willing to spend a lot of money. But advertising is not a luxury […]
Turn Your Vacation Fund into Investment Earnings, Not Expenses
In the past, there seemed to be only a few options for vacation destinations: hotels, motels, camping, and, since 1969, timeshare properties. Sometimes, vacationers may have been fortunate to stay with relatives in Florida or “borrow” a property from family or friends on the coasts or in major cities. But the reality was that most […]
9 Actionable Tips for Small Business Budgeting
Balancing a budget is rarely simplistic. But a business with a budget is a business with a goal. A budget gives your business guidance, clarity, and focus. It gives you the ability to know where your company is and what the future holds if each piece connects properly. The challenge, of course, is that you […]
Do This to Effectively Narrow Scope and Trim the Fat Off Your Next Development Project
Whether you’re a budding startup, a well-known enterprise, or anything in between, scope creep can be a serious problem, especially when trying to go from a napkin sketch to a working piece of software or mobile application. In any software or mobile app development project, it’s crucial to have a clearly defined scope of work […]
A Checklist for Spring Cleaning Your Bookkeeping
Now that tax season is behind you, or you’ve at least filed for an extension, you might consider doing a little spring cleaning of your bookkeeping. Small measures often go a long way toward creating greater success for your business. Here’s a checklist of seven things you can do to spruce up your bookkeeping and keep […]
How to Spend Marketing Budget Wisely: Invest Where Buyers Put Their Trust
There are two kinds of people in this great big world: People you know, and People you don’t know. The funny thing is that we overwhelmingly trust both of these groups…at least when we’re talking about consumers looking for recommendations prior to making a purchase. According to a Nielsen survey, “consumers trust real friends and virtual […]
4 Keys to Successful Business Budget Management
Nothing about starting your own company is easy. Thankfully, when it’s just you and your partner, it’s fairly simple to monitor your spending and keep your budget in check. You’ll reach a point though where one person (you) clearing every expense is no longer efficient or feasible. It’s important to empower your leadership team to […]
Shrinking Content Budgets Drive the Need for Content Intelligence
We’re beginning to see some poignant trends in our industry. It seems brands are reducing their content marketing budgets. As a percentage of overall marketing spend, content marketing has gone from being 29% of overall B2B marketing budgets down to 26%. For B2C, it’s dropped from 32% of overall marketing budgets down to 22%. Don’t let the percentages […]
