Posts Tagged ‘Branding’
Appearing to Do the Right Thing is the Wrong Thing in Branding
How many companies can you think of that tout customer service, great pricing, guarantees and transparency? They appear to be doing all the right things. The tricky word here is “appear.”
Read More A Tale of Two Pricing Strategies
Imagine two companies. One touts the results the customer can expect and charges premium prices, the other touts its low prices. Which one wins?
Read More The Next Best Thing to Controlling Our Brand
At our recent Speaker Certification Training for a group of our Certified Go-Giver Speakers, the following was pointed out: “Bob, you are really protective of your brand.”
Read More Fast Food Franchises Under Fire
Quick service restaurants make up one of the largest pieces of the franchise business opportunity pie. Or cupcake, cookie pizza, burger, or dish of your choice.
Read More Do Consumers Even Want Content Marketing from Brands?
Two contrasting content marketing studies have been published in the last few months: one by WP Engine/Taylor Nelson Sofres and the other by inPowered/Nielsen.
Read More Where to Find (and How to Hire) the World’s Best Freelancers
Now in 2014, crowdsourcing platforms offer access to thousands and thousands of freelance designers in locations around the world. You will find freelancers who do all kinds of design work including logo design, product label design, sign design, and much much more.
Read More The New Brand Benefit
In a lot of ways starting a business and giving birth to a new brand can be an exciting process. No one knows who you are yet, so they have nothing to build an opinion on.
Read More Choose Your Advertising Slogan Wisely
New research by Texas Tech University associate professor of marketing Mayukh Dass tells us what connects us to certain slogans over others. He, and his colleagues, explored a variety of factors that influence slogan “likability.” And, here’s what they uncovered.
Read More Under-30 Digital Media Influencers
The world of digital media is evolving all the time. It has become a place where youth culture survives and thrives. The communication tools available in the digital age we live in allow those who traditionally would not have had a voice to express themselves and explore the world around them far more than previous generations.
Read More How to Master Content Marketing for Your Boring Niche
There’s a common misconception floating around that if you focus on niche content, you won’t have much success. That is a completely bogus and wholly inaccurate view.
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