Posts Tagged ‘Branding’
Brands Have Lots to Say But Only One Mouth to Say It With
Brand messages. They’re an important part of branding your company. They could be messages to speak to all your stakeholders or to just one of them. Brand messages can speak directly to your customers.
Read More A Good Label Does Your Marketing for You
“First impression is the last impression.” – This proverb applies well to cosmetic products. If you are dealing with cosmetic items, you have to make sure that your products create a good first impression in the minds of your prospective customers.
Read More The Impact of Packaging [Infographic]
Any business, big or small requires some form of expertise to build a wide customer base and this is where product packaging stands very important. For small business owners competing with big players, investing in packaging and good labeling can also be a good marketing initiative in business branding.
Read More Align Your Brand Messaging, Start from the Ground Up
As your brand continues to further understand and embrace the multitude of effective online channels, it is crucial to be consistent with your messaging and align your marketing efforts. There are still far too many organizations conveying inconsistent messaging in their online presence. This is an issue that necessitates attention.
Read More Customer Loyalty: The Cold Hard Facts
Why does customer loyalty matter? Customer loyalty can boost sales, improve staff morale (who wants to deal with complaints all day?), strengthen your brand and reduce the cost of a sale.
Read More 5 Online Branding Mistakes That Can Kill Your Startup
Online branding is an abstract concept that is easily misunderstood. It’s often mistaken for your logo, your products, or service. But branding is much more than that. It’s entwined with every aspect of your business, whether you realize it or not.
Read More Why Reputation Management is Important for Small Business
Many small businesses think that reputation management isn’t important until something bad happens and the company gets negative press. However, the truth of the matter is that managing your reputation online is the way to prevent things from spiraling out of control.
Read More 3 Tips to Increase Brand Identity
The struggle to make a name online sometimes feels like a full-fledged war. And the battle is even tougher for a small business. So in order to survive, small businesses need to increase their brand value.
Read More 5 Tools for Monitoring Your Brand Online
As Google battles to make SEO ever more complicated, and companies spend more and more time on social media each day trying to build “fans,” the real question is, “What techniques are actually producing results right now?”
Read More 5 Qualities That Power Up a Weak Brand Voice
Too many startups treat their brand voice like the redheaded stepchild of brand-defining efforts. If you have great qualities on your side, such as a pristine website and ubiquitous social media involvement, sometimes it’s difficult to even notice or care that your voice isn’t fully defined and confident.
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