Posts Tagged ‘Branding’
How to Promote Your Small Business Event
Hosting live events for consumers to attend has powerful results for companies. In fact, a recent study conducted by the Content Marketing Institute found that 75 percent of B2B marketers rate live events as the most effective content marketing tactic and 67 percent of B2C marketers find live events to be the second-most effective strategy.…
Read MoreHow to Add Inspiration and Aspiration to Your Brand, Part 1
After watching the recent plethora of presidential debates and primary speeches, and listening to broadcasters analyze candidates’ every word, gesture, and nuance, I’ve come to a conclusion. There are two candidate attributes that will win the day: inspiration and aspiration. That got me thinking (yes, it happens occasionally). Aren’t these important features of a strong…
Read MoreDo You Know the Perception of Your Brand?
If reputation is the word that could replace brand in a conversation between yourself and your customer, why is it that most small businesses don’t get branding right? From my experience, it hinges on information fed to them by the graphic design industry—that branding is all about changing your visual image. A rebrand to these…
Read MoreHow Brand Leaders Can Be Brand Losers
Conventional business wisdom touts that you have to be the biggest, the strongest, the richest and the best. All worthy goals that build a dynamic economy. Capturing the mind of your customers is the basis for brand building. Once they have taken you to their bosom, your brand blossoms and grows. To capture that embrace…
Read More6 Steps for Better Small Business Branding on Social Media
If you’re running a small business, social networks like Facebook are invaluable—but only if you know how to use them. We’ll explain. From the perspective of startups and small businesses, you might say we’re living in a golden age. Never before has it been so simple for a small organization to take on the big…
Read More5 Cost-Effective Ways to Increase Your Brand’s Visibility
Every day, the average adult consumes almost 10 hours of media and views about 360 media ads, according to research conducted by Media Dynamics. With so many media messages, your business may need to take extra steps beyond posting new content to be seen and heard above all the noise. Gain brand exposure without breaking…
Read MoreHave You Set Your Social Media Listening Posts?
There is so much information being shot at us daily via social media streams that we should monitor and control that which pertains to our business—and do so with some level of expertise. There are tools to inform you when your company name or personal name is mentioned. Google Alerts can be set for any…
Read MoreYour Brand Theater
Often times when you’re building a brand, you’re trying to show the best of an overall purchasing experience. Like any form of entertainment, they too are all about the experience. At first exposure you want that point in the relationship to be absolutely compelling if you want the customer to look deeper. Brand image plays…
Read More5 Marketing Ideas for the Budget-Friendly Small Business
Marketing is expensive but so is a failed business plan. Stretch your marketing budget further with these simple strategies, guaranteed to help your budget-friendly small business succeed. Invest in the Right Social Media Having conversations and engaging with clients and potential customers is important on social media – we all know this. But, having the…
Read MoreWhich of the 3 Types of Advertising is Right for You?
If we never advertised, we’d never sell anything. Right? Perhaps right, but there are three major types of advertising, some requiring large outlays of cash, some not. First, you can advertise your brand so that people recognize it when they see it in later materials. Second, you can make a call to action, using an…
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