Posts Tagged ‘Branding’
6 Recruitment Trends Every Business Needs to Know About
Earlier this year, we conducted a survey that asked: What is your top 2016 HR priority? Although the sample size was small, there was a clear winner, and we continue to see this trend throughout the HR industry, startups, and small businesses. Of the six options provided—Recruitment, Workplace Safety, Employee Relations, Compensation & Benefits, Compliance…
Read MoreHow to Successfully Rename Your Business
Any time you give something a new name, especially the name of your business, it’s a big deal. In our case, we’ve had several years of sweat and equity in our previous name, AQB, with year-after-year growth and lots of recognition. Why then would we, or even any business owner, want to change the name…
Read MoreWhy You Need Snapchat in Your 2016 Marketing Plan
Since its launch four years ago, Snapchat has been adored by millennials and has perpetually bemused marketers. With an app that is so incredibly popular, and perhaps even synonymous with today’s teens, marketers have been hoping for an opportunity to connect with the app’s audience. This February, Snapchat announced paid on demand geofilters, which is a low-stakes point of…
Read MoreAre You Ready to Podcast?
According to Wikipedia a podcast is a collection of digital media files distributed over the internet using syndication feeds for playback on portable media players and personal computers. Here’s my definition. A podcast is an incredible marketing tool and a great way to generate new leads for your business. It can enhance your marketing in…
Read MoreCustomize Events to Reflect Your Brand’s Personality
What is your brand’s personality? Are you formal, fun or just plain boring? Brand personality is a set of emotional and associative characteristics that are connected to your company name. Brand personality can differentiate your brand, particularly when your competitors have similar products. Your brand personality should influence your brands voice, values, mission, as well…
Read More5 Fundamentals for Building a Successful Brand
In the eyes of your customers, your brand is who you are. Your brand is what people think of when they think of your company—it’s a mix of intangibles like feelings and perceptions along with concrete features like your logo or slogan. Branding is important because it does more than tell your customers why they…
Read MoreUsing Promotional Items to Build Client Relationships
A friend of a friend gave his wife a vacuum cleaner for Christmas. Relating this story to me, my friend wondered out loud how it was possible that his buddy was still alive. This is the classic husband mistake: giving his wife something that he thinks will make life easier for her and that in…
Read MoreHow to Improve Your Customers’ Digital Brand Experience
Things are bad in the world of digital customer experience. In fact, it’s so bad that 42% of people would rather clean a toilet than contact customer service! Ouch. Even though the recent Aspect Consumer Experience Index focused on American consumers, its findings are pertinent to most businesses or organizations. Bottom line… it’s always about being…
Read MoreWhatsApp: Your Newest Sales & Marketing Helper
The world of marketing channels keeps on shifting as new innovations appear with every new communication medium. Today’s marketers are more prone to use digital marketing channels instead of sticking to traditional means. Among the more innovative digital marketing mediums, WhatsApp is breaking all barriers as an exceptional sales and marketing tool. The recent acquisition…
Read MoreHow to Add Inspiration and Aspiration to Your Brand, Part 2
In keeping with “How to Add Inspiration and Aspiration to Your Brand – Part 1,” today’s post (Part 2) focuses on the second important feature of a strong brand – aspiration. When you listen to the presidential debates and town halls, have any of the candidates shared their visionary objectives for America? These are their aspirations—policy…
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