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Home / Archives for Branding

Branding

Top Creative Branding Agencies to Work With in 2022

Oct 24, 2022 By SmallBizClub

brand-strategically--how-to-tell-when-your-graphic-designer-doesn-t--get--branding

Customers have come to expect much more from the companies they choose to do business with. A great discount and flashy advertisements aren’t enough to entice leads to progress through the buyer’s journey – they demand value which means you need a solid brand.  What is a Creative Branding Agency? A creative branding agency is […]

Filed Under: Partner Content, Sales and Marketing Tagged With: Branding

Branding Yourself: A Critical Decision

Apr 20, 2022 By Dave Berkus

how-to-win-with-compliance-branding

We’re talking about brand strategy here.  Not advertising, and certainly not an easy grasp for amateur marketers.  So how developed is your company’s brand?  Is your message clear, concise, and consistent? Here’s the professional’s process: There is a process used by professionals to get to clear messaging.  It starts with “discovery,” the process of finding […]

Filed Under: Personal Development Tagged With: Branding

Creating a Strong Brand Identity Through Your Cloud Communication System

Apr 10, 2022 By Kim Sayers

Branding expands beyond just your business’s visual identity like logos, packaging, and color palette. Your brand encapsulates the entire essence of your company. It is not only the physical features that contribute to your identity, but also the feeling or experience your brand invokes. All your touchpoints should reflect your brand’s persona. So naturally, this […]

Filed Under: Technology Tagged With: Branding

8 Best Ways to Generate More Attention for Your Company

Dec 1, 2021 By Luke Britton

Are you thinking about the best ways to improve your business? If so, then you might want to start with the goal of getting more attention for your company. There are plenty of businesses online and offline that don’t see nearly as much attention as they deserve. You can have a great quality of product […]

Filed Under: Sales and Marketing Tagged With: Branding, Influence

Expanding Branding: Exploring Other Forms Of Trademark Protection

Nov 26, 2021 By William Scott Goldman

One key Branding Law strategy involves stretching the boundaries of traditional trademark principles for registering important business assets. As a companion piece to our discussion of non-standard copyrights from a few months back, the following is a brief survey of some lesser-known types of trademarks that could be available for protecting certain brand attributes as […]

Filed Under: Legal Tagged With: Branding, Trademark

How Descriptive Domains Are Challenging the Status Quo

Oct 15, 2021 By SmallBizClub

Reposted with author’s permission from Entrepreneur.com In today’s competitive business landscape, being uniquely different is meaningful. Almost every business category is bustling with organizations that tout a unique advantage. It is sometimes ironic to see a business, which claims to be unique or one-of-a-kind, utilize a domain name that doesn’t best serve itself because it has […]

Filed Under: Sales and Marketing Tagged With: Branding

6 Elements of A Strong Brand Strategy For Your Business

Jun 28, 2021 By Ryan Kidman

Whether you’re starting a new company or are looking to revamp your current company’s look and feel, branding is an important part of your business’ identity and overall marketing strategy. Before determining what, a brand strategy is and what you need to know to make your business stand out, let’s define what a brand is. […]

Filed Under: Sales and Marketing Tagged With: Branding

How to Expand Your Small Company the Right Way

Jun 2, 2021 By Charlotte Sylvester

A lot of small business owners want to expand their company and they want to do it fast. That being said, if you rush into your expansion without any kind of plan, then you really do run the risk of losing everything that you have worked so hard for. If you want to help yourself […]

Filed Under: Run and Grow Tagged With: Branding, Logos

8 Tips for Building a Successful B2B Influencer Strategy

Jun 2, 2021 By Anand Srinivasan

branding-by-design

The power of influencers is only increasing. With potential customers placing their trust in other customers far more frequently than in the company itself, it’s a mistake not to take advantage of the influencers in your customer pool. This is particularly critical when selling business to business. Many companies can’t afford to make mistakes when […]

Filed Under: Sales and Marketing Tagged With: Branding, Social Media

Are You Properly Branding Your Business? 7 Ways to Tell

May 25, 2021 By Eleanor Hecks

the-color-of-branding

Having a correctly branded business is essential for reaching your customers, helping your profits and bolstering your marketplace resilience. It’s possible that your branding needs improvement, however. Here are some ways to determine whether that’s the case. 1. Ask the Audience for Feedback How your target audience feels about your business could determine how often […]

Filed Under: Sales and Marketing Tagged With: Branding

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