How to Collaborate With Influencers When Running a Small Business

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For small businesses, influencers have recently become an essential tool for reaching a wider audience and building trust. Small businesses, in particular, can benefit from influencer collaborations as they offer an affordable way to promote products or services. If you’re running a small business and wondering how to effectively collaborate with influencers, here’s a brief,…

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Here’s What’s New in Trademark and Branding Law

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Once again it’s time for our annual recap and look ahead regarding what’s new in trademark and branding law, and significant developments in intellectual property and entertainment law. Following a busy 2023 for the Supreme Court, Vidal v. Elster[1] was its only trademark opinion in 2024. As noted in our recent Law360 piece[2], this  case…

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Domain Name Search: The First Step to Successful Brand Building

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As the starting point for creating a strong digital brand identity, selecting an appealing domain name is paramount to success. Not only does your domain serve as the location for your website but it also conveys what your brand stands for and how potential customers perceive you. Given today’s fierce online competition, performing an exhaustive domain…

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17 Cost-Effective Strategies for Successful Small Business Rebranding

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Small business rebranding on a shoestring budget is a common challenge, so we’ve compiled seventeen strategies from CEOs, founders, and marketing experts. From the importance of niching down your brand early to planning a trademark strategy for your rebrand, these insights offer valuable guidance for any small business looking to refresh its image without breaking…

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Tips To Help Your Business Feel More Luxurious

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Businesses must stand out to attract discerning customers, especially when targeting high-income audiences. One way to achieve this is by cultivating a sense of luxury. A luxurious business approach can enhance your brand image and attract clientele willing to pay premium prices for premium products and experiences. Explore practical tips to help your business feel…

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Brand Protection for Mature Companies

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Congratulations!  Your company has become a success.  You have already proven out the basic elements of your company and are able to scale and implement this into different markets.  You imagine this company will be a cash cow for years to come. Doesn’t this make your company ripe for copying?  Using similar names is one…

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Brand Protection for Startups and Younger Companies

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Starting a company is difficult.  One thing that makes this so difficult is the owner is faced with so many different initial steps.  Some steps such as forming an entity or getting a tax identification number are often required, and other steps such as acquiring a domain name and creating a website seem essential.  Where…

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Entrepreneurship and Branding with Leroy Hite (Podcast)

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In this podcast episode of “Made in Atlanta,” hosted by Liger Chief Strategist Eric V. Holtzclaw, we dive into the entrepreneurial journey of Leroy Hite, founder of Cutting Edge Firewood, a brand that elevated firewood to a luxury lifestyle product. Leroy shares the strategic moves that catapulted his business to success, such as impactful marketing…

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How to Run a Successful Used Car Dealership

Due to a wide range of factors, more and more motorists are entering the used car market, as opposed to buying new. This is fantastic news for used car dealers, but how can you stand out from the crowd in such a competitive marketplace? Running a successful used car dealership is no easy feat, but…

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