If you’re asked what company would you avail of—the business providing mediocre services or the one with a reputation of giving excellent service—which would you choose? It’s an easy question as you’d go for the company with a good reputation. The trick to alluring more clients to work for your business, even if it’s a […]
Branding
6 Common Pain Points of Brand Recognition for Businesses
Finding ways to get your name in front of consumers in a crowded marketplace isn’t easy. Building brand recognition takes time and consistent effort. Many small business owners find they take two steps forward only to lose traction when a new competitor opens or people move in and out of the area. According to Invespcro, […]
3 Secrets to Optimize Your Business Online Presence in 2021
Optimizing your online presence can result in major followings on social media, bringing new interest into your services, and filling your lead funnels with genuine prospects. It can be the difference between looking for work and being inundated with opportunities. But there’s just one question. How? How do you optimize your online presence in a […]
10 Ways to Build Your Company’s Reputation
As a company, there are many opportunities to build up a positive reputation but it’s important to know how to maintain it and not ruin all that hard work that goes into it. It’s a lot harder to build up reputation but it’s very easy to knock it down. With that being said, you may […]
How to Digitally Promote Your Brand Identity Across Multiple Platforms
Image Source: Pexels During the initial days of social media, companies were unsure if promoting on these platforms would create any buzz for their products. Since then, social media has been a powerful resource for companies, as long as they stay consistent. For brands to remain successful on multiple websites, they must follow these rules […]
Why Traditional Mail Marketing Works Great for Branding
Traditional mail marketing is still popular and, more importantly, effective for a lot of businesses. It’s a cost-effective marketing method, and it doesn’t have a lot of competition. The main goal of envelopes is to deliver special messages and important invitations while sharing great emotion. That’s why they have to be authentic, attractive, and unique. […]
4 Tips for Creating a Memorable Brand
Image source:Pexels.com It’s one thing to build a brand, but it’s another to create a brand that everyone knows and remembers. Successful branding lies in your business’s ability to retain interest in your products and services. Sure enough, a Harvard Business School report points out that increasing audience retention rates by five percent can increase […]
2021 In the Law -A Look Ahead in Trademark & Branding Cases
In a follow up to our 2020 retrospective from last month, it’s time for a prospective survey covering some of the major cases that could be shaping the legal landscape in 2021, relevant to trademark and social media areas. As discussed in that countdown article, Tiffany v. Costco culminated a warehouse club-sized trademark fair use […]
10 Top Tips to Boost Brand Consistency
Consistency is vital if you’re trying to build brand identity. If you send your audience mixed messages this will not only confuse them, but they’ll be less likely to trust your brand. It’s important to create a consistent personality for your brand, visual content, and voice. You need to mirror your branding across all channels […]
4 Easy Ways to Target Your Audience
Unfortunately, there’s no effective “one size fits all” approach to market any product or service. Every brand has its own needs, and advertising content is always a custom job. The mistake that far too many marketing professionals make is to not define a clear target audience. Some try to be all things to all people, […]
