Too many entrepreneurs I know still believe that that their great idea will carry the startup, and they may even minimize their own value, especially if they have introvert tendencies. Yet most investors agree that the “idea” is worth nothing alone, and it’s the entrepreneur execution that counts. That means that selling yourself is more […]
Branding
Did You Know? Minimalism is a Trending Brand Strategy
Design is a very important aspect of a branding strategy. After all, it’s through the design of a business website, logo, and so on, that the brand can become memorable and recognizable among its target audience. Of course, just like with any other creative industry, there are plenty of interesting design trends, but there’s just […]
5 Important Tips to Build Your Brand During The Pandemic
The public health crisis is hitting business owners hard, and many of them have discovered that financial relief from the federal government isn’t likely to materialize anytime soon. Brands have thus been left to fend for themselves during the pandemic, which has frustrated many entrepreneurs and marketing gurus who are struggling to find ways to […]
3 Tips From Top Models for Creating a Strong Personal Brand
Naomi Campbell, Tyra Banks, Gisele Bundchen, Krissy Teigen. These are top model names that even a child probably knows. How did they become so big? Personal Branding. Modeling is one of the most coveted careers, and millions of women are streaming to get inside. However, it takes more than height and a pretty face to […]
Small Businesses Can Get Big Results With Digital Signage
Customers around the world are embracing a digital ecosystem for their retail and service experiences. This is in large part because of the prevalence of online retailers, giant corporations, and app-based service providers. That’s why it’s important for small businesses to embrace digital technologies to stay relevant in an already crowded marketplace. And a key […]
Boost Your Brand Image with Better Eco-Credentials
When it comes to sustainability, businesses are beginning to realize that there’s much more to going green than simply slapping an organic label onto products or using a few happy animal images in their branding. The practice of greenwashing is still very real, and as the call for increased sustainability and responsibility in businesses of […]
6 Online Review Strategies Essential to Improving Your Brand Awareness
In this technological age, online relevance is the most important thing for every business, influencer, and brand. If you do not have constant online presence, it would be impossible for you or your brand to be recognized in this fast-paced world. One of the best tools you can use online is to have reliable online […]
5 Ways an SEO Agency Benefits Your Business
Search engine optimization (SEO) has been around for many years and has evolved many times over to keep up with changes in search engine algorithms, digital technology and consumer behaviors. But despite all the changes, one thing remains constant: your business absolutely needs to use an expert SEO agency in order to maximize your results […]
Power Up LinkedIn
When business people and marketing types talk about social media, they immediately default to networks like Facebook, Twitter, Pinterest, and Instagram but the true powerhouse network, LinkedIn, is rarely mentioned. If you live in the B2B world and you’re not spending time on LinkedIn every week, you’re missing out on an incredible opportunity. For most […]
How to Create a Value Proposition That Helps Your Small Business Stand Out
Consumers searching for products or services on the internet are inundated with options. Most people will keep clicking through search results until they either find a website that grabs their attention, or they are in a stupor caused by decision fatigue. Don’t be the site they skip over. Make sure your website stands out among […]
