We’re talking about brand strategy here. Not advertising, and certainly not an easy grasp for amateur marketers. So how developed is your company’s brand? Is your message clear, concise, and consistent? Here’s the professional’s process: There is a process used by professionals to get to clear messaging. It starts with “discovery,” the process of finding […]
Branding
Creating a Strong Brand Identity Through Your Cloud Communication System
Branding expands beyond just your business’s visual identity like logos, packaging, and color palette. Your brand encapsulates the entire essence of your company. It is not only the physical features that contribute to your identity, but also the feeling or experience your brand invokes. All your touchpoints should reflect your brand’s persona. So naturally, this […]
8 Best Ways to Generate More Attention for Your Company
Are you thinking about the best ways to improve your business? If so, then you might want to start with the goal of getting more attention for your company. There are plenty of businesses online and offline that don’t see nearly as much attention as they deserve. You can have a great quality of product […]
Expanding Branding: Exploring Other Forms Of Trademark Protection
One key Branding Law strategy involves stretching the boundaries of traditional trademark principles for registering important business assets. As a companion piece to our discussion of non-standard copyrights from a few months back, the following is a brief survey of some lesser-known types of trademarks that could be available for protecting certain brand attributes as […]
How Descriptive Domains Are Challenging the Status Quo
Reposted with author’s permission from Entrepreneur.com In today’s competitive business landscape, being uniquely different is meaningful. Almost every business category is bustling with organizations that tout a unique advantage. It is sometimes ironic to see a business, which claims to be unique or one-of-a-kind, utilize a domain name that doesn’t best serve itself because it has […]
6 Elements of A Strong Brand Strategy For Your Business
Whether you’re starting a new company or are looking to revamp your current company’s look and feel, branding is an important part of your business’ identity and overall marketing strategy. Before determining what, a brand strategy is and what you need to know to make your business stand out, let’s define what a brand is. […]
How to Expand Your Small Company the Right Way
A lot of small business owners want to expand their company and they want to do it fast. That being said, if you rush into your expansion without any kind of plan, then you really do run the risk of losing everything that you have worked so hard for. If you want to help yourself […]
8 Tips for Building a Successful B2B Influencer Strategy
The power of influencers is only increasing. With potential customers placing their trust in other customers far more frequently than in the company itself, it’s a mistake not to take advantage of the influencers in your customer pool. This is particularly critical when selling business to business. Many companies can’t afford to make mistakes when […]
Are You Properly Branding Your Business? 7 Ways to Tell
Having a correctly branded business is essential for reaching your customers, helping your profits and bolstering your marketplace resilience. It’s possible that your branding needs improvement, however. Here are some ways to determine whether that’s the case. 1. Ask the Audience for Feedback How your target audience feels about your business could determine how often […]
How To Build Online Authority For Your Small Business
If you’re asked what company would you avail of—the business providing mediocre services or the one with a reputation of giving excellent service—which would you choose? It’s an easy question as you’d go for the company with a good reputation. The trick to alluring more clients to work for your business, even if it’s a […]
