Posts Tagged ‘Analytics’
7 Classic Marketing Tools for New Customer Acquisition
Acquiring new customers is invaluable during the early stages of a business. Even the critically-acclaimed, AARRR framework startup metrics model, which helps raise businesses to heightened success levels, puts acquisition at the beginning of your path to success. While new customers are a critical component for any business, consumers today are more sophisticated with a…
Read MoreHow to Calculate Google Analytics Goal Values
While we might not always realize it, every website has a purpose for existing. Some websites are created to sell products and services, while others focus on providing content and information to site visitors. Many websites have more than one goal such as increasing sales leads and creating valuable content – like our Seer website. That’s why…
Read More10 Ways to Integrate PPC, SEO, and Analytics
One of the most common questions we get from Clients is, HOW DO WE INTEGRATE PPC, SEO, AND ANALYTICS? The word is out that SEO and PPC work better when they work together. With Analytics at the core, marketers enjoy improved outcomes and de-risk their investments. We’ve compiled 10 recent examples of ways we’re integrating…
Read More5 Best Free Instagram Tools You Need to Try Now
If you use Instagram to promote your product you probably know that Instagram doesn’t have its dashboard from where you have access to analytics which can be used to measure engagements and other things that make your post effective. Facebook is the best example where you can monitor the engagement, reach, etc. of your post.…
Read More4 Important SaaS Marketing Metrics to Track
Tracking the impact of your marketing campaigns is essential for gauging success and fine-tuning your approach. Keeping your eye on the numbers is also a good way to cut your losses and monitor the actual value you’re gaining from what you’re spending your marketing budget on. While the following metrics also applies to other industries,…
Read MoreEssential Formulas for Your Google Analytics Data
Let’s be honest – we all know that there are TONS of spreadsheet formulas out there that make analyzing data so much easier, but how many of them do we actually use? While some of them are pretty easy to understand, others have a more complicated syntax that require several “inputs” to get your desired “output” value. I first started researching…
Read MoreA Beginner’s Guide to Adobe Analytics
While most digital analysts understand Google Analytics, many can find Adobe Analytics to be a complete mystery. If you are one of those people, you’ve come to the right place. Let’s dig into Adobe Analytics and get you up to speed! First, let’s establish why Adobe Analytics is important to understand, and define some dimension…
Read MoreWhat Can a Small Business Do with Big Data?
Big Data is an essential vitamin for IT. Although it can be beneficial for adults (large enterprises), it is best and most necessary for growing children (small businesses). That is why startups and SMEs should not shy away from this new trend. In 2012, when the concept started to catch on, there were numerous adoption…
Read MoreHow to Find & Fix These 3 Red Flags in Your Google Analytics Data
Through Google Analytics tracking you can gain valuable insights into who is coming to your site, how they are using it and whether or not your website is doing its job. While implementing Google Analytics tracking is the first step toward making smart business decisions based on data, it’s really just the first step. Without regular attention…
Read MoreBulk Google My Business Insights Reporting
Enterprise users of Google My Business, rejoice! In April, Google rolled out the ability to download Insights data, in bulk, straight from your dashboard. With no access to the API required, this new feature enables a whole new set of users to measure and report on the performance of their listings within Google Search and…
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