Posts Tagged ‘Analytics’
A Beginner’s Guide to Adobe Analytics
While most digital analysts understand Google Analytics, many can find Adobe Analytics to be a complete mystery. If you are one of those people, you’ve come to the right place. Let’s dig into Adobe Analytics and get you up to speed! First, let’s establish why Adobe Analytics is important to understand, and define some dimension…
Read MoreWhat Can a Small Business Do with Big Data?
Big Data is an essential vitamin for IT. Although it can be beneficial for adults (large enterprises), it is best and most necessary for growing children (small businesses). That is why startups and SMEs should not shy away from this new trend. In 2012, when the concept started to catch on, there were numerous adoption…
Read MoreHow to Find & Fix These 3 Red Flags in Your Google Analytics Data
Through Google Analytics tracking you can gain valuable insights into who is coming to your site, how they are using it and whether or not your website is doing its job. While implementing Google Analytics tracking is the first step toward making smart business decisions based on data, it’s really just the first step. Without regular attention…
Read MoreBulk Google My Business Insights Reporting
Enterprise users of Google My Business, rejoice! In April, Google rolled out the ability to download Insights data, in bulk, straight from your dashboard. With no access to the API required, this new feature enables a whole new set of users to measure and report on the performance of their listings within Google Search and…
Read More5 Sales Indicators All E-Commerce Retailers Should Monitor
Consumers’ habit of getting into their cars and driving to malls or department stores to get their shopping done is slowly but surely dying out. These days, people prefer to have items delivered right to their door. And as soon as they order at that. More and more businesses are adopting ecommerce-centric business models, and…
Read MoreGoogle Analytics: Filter Order Matters!
When you set up new views and add your regular filters, chances are, things usually work exactly as expected. But occasionally, you’ve triple and quadruple checked each individual filter, yet the data is not coming in as expected (or isn’t coming in at all). Maybe it’s a typo? (Always get a second pair of eyes!)…
Read MoreHow to Use Twitter Analytics to Find the Best Times to Tweet
I like how easy it is to get to Twitter analytics and get some quick overviews of what has worked and what has bombed. Discovering your top tweets, top mentions, top followers, top media tweets, and the like is all summed up for you. However, I’ve always wanted to know the most productive time of…
Read More8 Ways to Market to Customer Emotion as Well as Logic
The average business person fights a customer culture shift, rather than looking for it. For them, change means new risk and extra costs, but it also means new opportunity for growth. In fact, some of the best, including Steve Jobs, actually drove culture change rather than waiting for it to happen. What are the lessons…
Read More4 Ways Google Analytics 360 Suite Can Improve Your B2B Marketing Strategy
The world of B2B marketing never stands still. With changes in technology, industry innovations, and other new developments, B2B companies must adjust their strategies regularly to continue attracting new clients. Chief among these new developments is the Google Analytics 360 Suite, a new collection of tools to gather and organize data. The Suite helps you when…
Read More5 Tools to Grow Your Locally Owned Business
Here are five must-have tools for every local business. They are easy to install and simple to use. Point of Sale System Sale is the primary objective of any business. It goes without saying that profit, sales and growth are what every businessman looks for. To bring you up to this challenge a must have…
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