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The Psychology of Color in Marketing

If your digital and traditional marketing communications uses red as the main color, watch out! Even though red represents passion, excitement, and power, it also spells danger. Use it as an accent only.

Did you know that using gray, beige, and tan in your graphic design represent conservatism and piety, yet can be perceived as dull? And, white is associated with sterility and simplicity?

Colors play an important role in brand identity for any organization. We are all psychologically affected by color.

Colors play a role in determining whether people will believe your brand, buy your products/services, give to your charity, or follow you in social media.

Here’s an excellent infographic on the psychology of color from TechKing. Keep it as a resource for marketing your business or nonprofit.

This article was originally published by Elaine Fogel

Published: November 19, 2013
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Elaine Fogel

Elaine Fogel is a marketing, branding, and customer experience evangelist, professional speaker, and author of Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success. People in 100+ countries regularly read her blog, Totally Uncorked on Marketing and her articles have appeared in many publications.