Labeling of cosmetic products is important for aesthetic as well as practical purposes. With a well-designed label, the exterior of cosmetic items get a touch of professionalism. Moreover, it is important for your customers to know exactly what the things present in the bottles and jars of make-up and lotion that they are buying are.
Since your cosmetic products are represented to the world through their labels, you can imagine how important good labeling is. An attention-grabbing label, with all the necessary information neatly mentioned on it, would increase your sales.
Below appear some tips for designing a good label for your cosmetic items:
#1. Buy adhesive labels according to the shape and size of the container holding your cosmetic item. You will get the best results by going for a waterproof label, as it would keep the cosmetic items looking professional and clean. You can get adhesive labels at several online stores.
Related Article: A Good Label Does Your Marketing for You
#2. Use your computer to design your cosmetic label. Craft the label on the basis of what your cosmetics need to convey. Although you may have a good idea of design, and also may have an image in your mind for the cosmetic product, however, consider seeking the assistance of a designer experienced in product design. Such a designer would understand the various label design aspects influencing buying decision. Here are a few key considerations:
- Color: Since color influences emotions strongly, it should be an important element to consider when designing labels. Colors influence different target markets differently, influencing your color scheme. You have to determine whether your label will be white, clear or a colored one, and whether it should comprise a foil stamp, to add to its elegance. During the process of design, you would realize that it’s vital to define your niche market first.
- Typography: Your target customers would also influence the font you use. Seek the help of your designer to choose the best capitalization standards, size, and style of the font for your product labels.
#3. Mention the cosmetic item’s name and its use, like lip balm or lotion, and the product’s weight or quantity on the label.
#4. Learn the FDA label regulations and abide by them. As per the FD&C Act, cosmetic products are “articles intended to be applied to the human body for cleansing, beautifying, promoting attractiveness, or altering the appearance without affecting the body’s structure or functions. Included in this definition are products such as skin creams, lotions, perfumes, lipsticks, fingernail polishes, eye and facial make-up preparations, shampoos, permanent waves, hair colors, toothpastes, deodorants, and any material intended for use as a component of a cosmetic product.” You need to follow several regulations when labeling cosmetic products. The chief ones among them appear below:
- Principal Display Panel: The label’s portion most likely to be examined or displayed under usual circumstances of display for sale should convey the product’s name, identify the use or nature of the product through illustration or a descriptive name, and accurately state the net amount of the content.
- Ingredients: Cosmetic items distributed or produced for the purpose of retail sale to buyers for personal care need to have a declaration of ingredients. The declaration of ingredients should be clearly visible, so that it is read by buyers while making the purchase. The ingredients should be listed in descending order of their amounts, i.e., the ingredient present in the highest amount in the product should be mentioned first, and the one present in the least amount should be mentioned at last.
- Warnings: Cosmetic items that may pose any hazard for buyers if misused must contain appropriate label of warnings along with the proper directions to use the item safely. Such statements need to be conspicuous and prominent.
- Business information: The place and name of the company marketing the cosmetic item must be mentioned on the label’s information panel. In the address, you need to mention the zip code, state, city, and street address.
#5. Give directions on the label about how the cosmetic product should be used. Mention the frequency at which one should use the item and how much.
#6. Mention on the label the name of the business or person (and location) who manufactured the product. You can also include the product’s website. This may help you get future business.
#7. Include any possible hazards or warnings on the label.
#8. Print the labels using a laser or an inkjet printer. When printed, the backing should be removed from the labels and their adhesive side should be applied to the cosmetic items.
So go ahead and apply these tips in your cosmetic label design, and see your sales shoot up.
Author: Emily Smith is a Marketing Strategies associate at The Label Company, a food product label manufacturer in Orange County, CA. She loves to share her thoughts on marketing with other business owners through her writing. She has strong knowledge of cosmetic labels manufacturing strategies. You can follow her on Google+.
Published: April 27, 2015