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3 Ways to Make Your Brand More Magnetic

By: Synecore


The average consumer is exposed to 5,000 marketing messages every day, according to a fastcompany.com article. Marketing messages are relentlessly pushed at consumers—on the road, online, in line at the grocery store. Consumers today are experiencing what I like to call communication overload, so how are you supposed to stand-out from the chaos and build brand loyalty? Consumers have nearly unlimited options when it comes to making purchases, so you have to make an effort to keep them coming back.

Below are 3 ways you can keep your customers engaged and make your brand more magnetic.
Stay Relevant
Relevancy is key. When you stop providing what your customers are looking for, that’s when they’ll stop coming back to you for more business. Be sure to keep up with industry trends to help you stay ahead of the curve if there are advances in your field. For example, if you’re a company specializing in SEO and Google announces a change in their keyword ranking algorithm, you’ll want to make sure to immediately factor in the change and adjust your keyword optimization practices accordingly.
Be the Solution Your Customers Seek
When customers make purchase decisions, they are often resolving a pain point. It’s important to make it clear to your audience that you provide the solution to their problem. You should be able to identify and meet the needs of your target audience. If you do this, you can create the kind of powerful attraction that is a staple of magnetic brands. It’s not enough to get prospects in the door or to your homepage with your marketing message; you must also provide a quality-driven product that resolves their short-term need and an unparalleled customer experience that causes them to become a long-term advocate for your brand.
Honesty is the Best Policy
Every business makes mistakes. If something goes wrong, be honest with your customers by telling them exactly what went wrong and what you’re doing to fix it. Don’t play dumb with your customers; if you do so, you’ll lose their trust. If you stay honest, you’ll likely gain their trust despite your mistakes. They’ll see your honesty about making mistakes as a reflection of your honesty and integrity in everything else you do. If your customers know what to expect from your business, they won’t be let down when you can’t deliver on something, especially if you’re transparent about explaining why.
With thousands of brands floating around that are all begging for recognition, building customer loyalty is key in getting your brand to the top of the pile. Turning people from casual visitors to hardcore promoters requires consistent effort and a refined message, and if something does happen to go wrong, the best option is to own up to your mistake and move forward. The overall point is that you can cultivate loyalty by finding ways to emotionally connect with your customers in a transparent way that you stand for something meaningful in their eyes. To recap, keep up on industry trends and news to stay relevant, always offer your customers the solution they’re seeking, and always be honest if you make a mistake.
This article was originally published by SyneCore
Published: June 17, 2015

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SyneCore combines inbound marketing methodology with integrated digital technology to create abundance for our clients. We articulate your company’s vision by using written, audio, and visual media to inform and entertain new prospects and existing customers. We integrate your web, social, and mobile presence into one seamless user experience to ensure your brand is always in the right place at the right time. We use data to compare marketing initiatives with real-world results, always striving to improve on key performance indicators.

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