Business Ethics: When It’s OK to Burn Bridges
If you’re like me, you’ve heard this saying fairly consistently while growing up, through your first jobs, University, and into the business world: “Don’t burn bridges.” If you haven’t heard this saying before, then let me break it down for you a little. Burning bridges basically means you’re ending a work relationship, or even personal…
Read MoreHuman Resource Management for Newbies (A Mini Guide)
As a small business owner, you may not have an HR department. That’s not a problem, per se… But it does mean you occasionally need to wear the HR manager hat—among the many others you already wear. With that in mind, let’s review the basics of human resource management—simplified so even an HR newbie can…
Read MoreHow Size Matters in Brand Partnerships
Brand partnerships can be a great growth strategy for businesses as small as the health club on the corner or as large as Coca-Cola. But as with dating apps, you need to be extremely careful who you hook up with. One of the most important elements to consider is size. But don’t merely look at…
Read MoreHow US Ecommerce Startups Can Easily Expand International Markets
Successful online ecommerce startups almost always can attribute their success to an ability to find and target new markets and audiences for their products. They are able to do this because they have the ability to differentiate themselves from competitors and more importantly they are able to successfully establish themselves in the new markets they…
Read More6 Foolproof Ways to Build a Successful At-Home Hustle
Have you ever been at work and thought, “What’s stopping me from giving up this job and starting my own home business?” Most likely, what’s stopping you is fear and uncertainty. Moving from working in an office to running your own business from home is a big step. But the best way to overcome your…
Read More6 Ways Businesses Can Give Back to the Community
There are many ways for businesses to give back to the community. Whether it comes in the form of donating to charity or donating knowledge or experience, every company has something to offer the community. It is important that businesses act as a force for positive change within the environments they operate. We have compiled…
Read MoreIf You Want to Transform Your Marketing, Try These 5 New Technologies
The digital age has rapidly disrupted virtually every industry, and marketing is no exception; more so today than ever before, emerging technologies are fundamentally reshaping how products are marketed, and how consumers can find goods and deals that work for them. Some innovations are more impactful than others, however, and marketers who don’t want to…
Read MoreWhat to Consider If You Work from a Home Office
If you work from home, you may be wondering whether you can deduct your office space from your federal tax returns. The short answer is: Yes, absolutely! But the IRS has very specific guidelines for what is and isn’t deductible with respect to home offices. Here are some tax issues to consider if you work…
Read MoreValuing Time: Your Customers’ and Yours
Time is the only non-recoverable thing that each of us controls. We waste it, it’s forever lost. We waste our customers’/prospects’ time, we’ve cheated them out of their most precious commodity. We let our customers/prospects waste ours—we’ve enabled them to de-value us and what we can do to help them. Ironically, we seem to treat…
Read MoreCrucial Elements to Creating and Marketing Successful Apps
Having a mobile app makes it easier for customers to engage with your brand, but it’s not as simple as most people think. Simply making an app for your company won’t guarantee its success. You’ll also need to make sure your app has what it takes to beat the competition—and that your customers know it…
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