Investing in Exposure is the Secret Ingredient for Business Success
When growing a business, having both capital and a goal are very important. However, in order to get the most out of your capital and for your business to reach the goals you have in mind, the best investment that you can have is exposure. Exposure is everything in a business because it gets you…
Read MoreInfographics as Advertising: Grab ‘Em with a Story
Infographics are an extremely effective way of advertising for a business, product, or service. Since their emergence on the scene in 2008, they’ve flourished into one of the most popular forms of content on the web. Research shows that people are 30 times more likely to read an infographic than standard text. What’s more, publishers…
Read MoreStarting from Scratch: 8 Steps to Getting Your Business Off the Ground
Starting a new business from scratch can be thrilling and rewarding. It may even be the culmination of a life-long dream. But it can also be a major challenge. Suddenly, you have to know more and do more than you ever thought possible. To make the process just a little easier, here are 8 steps…
Read More7 Benefits of Promoting Your Dream Before Building It
It’s still popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. The common reason given is that this prevents any competitor from stealing their idea and beating them to market. In my view, this paranoid…
Read More8 Best Practice Techniques for Homerun SMS Marketing Campaigns
SMS marketing remains remarkably responsive. Despite being over 25 years old and incredibly basic compared to the host of other messaging apps, more and more companies are using SMS to communicate with their customers and prospects. Every single phone ever made is able to send and receive texts. It’s the one truly universal messaging platform.…
Read MoreDevOps for Your Business
DevOps is making a bang and boosting businesses to new heights, economically and functionally. It’s creating a whole new work environment that’s benefiting employees and customers alike. It’s creating better tech with better relations. DevOps is forming a new age where company productivity is faster, friendlier, and more profitable. So, what is DevOps exactly? DevOps…
Read MoreWhat is Target CPA and How Does it Work?
Target CPA is a smart bidding strategy offered by both Google & Bing that optimizes data to get as many conversions as possible within the set goal of cost per acquisition. For example, if you set your target CPA (tCPA) to $100, the engines will make optimizations to get as many conversions that have a…
Read MoreTax Consequences of Crowdfunding
Crowdfunding websites such as Kickstarter, GoFundMe, Indiegogo, and Lending Club have become increasingly popular for both individual fundraising and small business owners looking for start-up capital or funding for creative ventures. The upside is that it’s often possible to raise the cash you need but the downside is that the IRS considers that money taxable…
Read More5 Technologies That Will Super-Charge Your Next Corporate Event
Digital technology and media have dramatically reshaped the way we conduct our day-to-day activities. The event industry is certainly not immune to this tectonic shift. But far from threatening corporate events, the industry is thriving by embracing new technologies and incorporating it into the event experience. Event organizers can now give attendees a personalized experience…
Read MoreStarting a Business? Here are the First 3 Steps You Need to Take
The beauty of becoming an entrepreneur is that no matter what your interests are, there’s probably a way you can turn that passion into a business. And chasing your entrepreneurial dreams can be a truly rewarding experience. But ideas are one thing—executing that idea and making it a reality is something else entirely. If you’re…
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