Henry Cazalet

Henry Cazalet is a Director and founder of The SMS Works, which offers a low cost and reliable SMS API for developers. He’s been involved in SMS marketing for 19 years and helps companies of all sizes reduce their messaging costs. Follow @thesmsworks on Twitter and @henrycazalet on LinkedIn.


8 Best Practice Techniques for Homerun SMS Marketing Campaigns

SMS marketing remains remarkably responsive. Despite being over 25 years old and incredibly basic compared to the host of other messaging apps, more and more companies are using SMS to communicate with their customers and…