A Guide to Algorithm-Proofing Your Online Marketing Strategy
Back in the day, online marketing didn’t have that much competition, and almost anyone who used it could achieve some success. However, once the Internet evolved into a sophisticated means, other companies, which were the front-runners, had to evolve as well. Those companies, like Google, Amazon, and Facebook, set the bar so high that other…
Read More6 Ways to Boost Your Nonprofit’s Success
Nonprofits are businesses with heart, but they’re businesses just the same. Creating a nonprofit is a labor of love, and it can be a very fulfilling way to live your life, but it can also be devastating if you aren’t able to keep the organization going long-term. If you want to achieve the goals of…
Read MoreBusiness Risk: Bet the Farm Only When the Crops Are on Fire
How much risk are you and your company willing and able to tolerate over time? Most people believe that early stage companies should take risks aggressively because there is less to lose and much more to gain with each risky bet or decision. Common thinking goes on to address large, public corporations by expressing that…
Read More3 Key Franchisee Considerations Before Signing a Multi-Unit Agreement
Signing a multi-unit agreement to buy several franchise territories can unlock fantastic savings on franchise fees and exponentially increase the opportunity for return on your investment. For example, if you agree to open up three pizza franchises, you will sign a standard franchise agreement for the first unit, and a separate multi-unit agreement to open…
Read MoreSmall Biz Optimism: 2 Important Questions for Your Management
I have two questions for you today: Are you investing in capital improvements? Are you sweetening the pot to attract good candidates? If you aren’t taking those steps, you can be pretty sure your competitors are. The May 2018 NFIB Small Business Optimism Index survey reports that 67 percent of small businesses are making capital outlays and…
Read MoreThe Most Important Insurance Policies Small Business Owners Overlook
Let’s face it, securing your small business with the right insurance can make the difference between a crippled or a successful business. While insurance can be costly, it can protect losses that occur on your equipment, inventories, buildings, and other business assets. That being said, it’s vital that you avoid spending money on coverage you…
Read MoreThe Pros and Cons of the Hybrid Cloud
Surrendering your onsite infrastructure for an offsite cloud strategy can feel like a bold leap of faith. Both executives and IT directors alike are aware that running a successful business is a balance between taking considered risks for worthwhile rewards and fine-tuning performance to enhance stability. But when it comes to the concept of ‘cloud’…
Read MoreHow to Attract, Connect and Convert More Prospects into Customers
In 2017, digital ad spend has surpassed television ad spend. Brands are switching their ad spend focus from TV, radio and print to digital. If we want to get our message in front of the right audience, entrepreneurs and businesses have to course correct their marketing strategy to include digital. Facebook now has over 2…
Read MoreInvesting in Exposure is the Secret Ingredient for Business Success
When growing a business, having both capital and a goal are very important. However, in order to get the most out of your capital and for your business to reach the goals you have in mind, the best investment that you can have is exposure. Exposure is everything in a business because it gets you…
Read MoreInfographics as Advertising: Grab ‘Em with a Story
Infographics are an extremely effective way of advertising for a business, product, or service. Since their emergence on the scene in 2008, they’ve flourished into one of the most popular forms of content on the web. Research shows that people are 30 times more likely to read an infographic than standard text. What’s more, publishers…
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