Is Your Company or Department as Efficient as It Should Be?
There is more money lost in businesses today from inefficient processes than any other single area. Yet this is not a place where most managers feel comfortable deconstructing and rebuilding. Somewhere out there is a consultant or future employee (or even suggestions from present employees) that will provide the roadmap toward making your processes run…
Read MoreHow to Use Mobile Marketing in Your Small Business
Even while on the move, people stay connected to the web. You’d be hard pressed to see anyone who isn’t driving or with other people not on their phone, tablet or laptop. We have built such strong relationships with our mobile devices that we sometimes feel naked without them. When we don’t have our faces…
Read MoreThe Simple (and Affordable) 3-Step Plan to Secure Your Home Office
Home businesses are vulnerable. With an average of four million burglaries occurring annually, those that operate their enterprise from a domestic residence are at risk of becoming victims of theft or business asset damage. The simple matter is that, while a corporate property is likely to be secured with numerous high-tech security features, the typical…
Read MoreHow Will 5G Improve Telecommunications Across the Board?
News about the coming 5G network rollout has been buzzing for quite some time, but how different will it really be? How will it impact business telecommunications? As a business owner, it is important to understand what’s coming and be prepared for the change. What Is 5G? 5G is the designation given to the next…
Read MoreBasics of Business Structure: Choosing the Right Entity for Your Biz
So you’re starting your own business and contemplating which business structure to give it. One way to make this determination is to think about the relationship you want to have with your business partners, investors, employees, vendors and, perhaps most importantly, customers (or clients). Here are some basics to help you make that decision, depending…
Read More4 Away-Day Ideas to Help Your Team Bond Outside of Work
There’s nothing like a team-building exercise outside of work (and working hours!) to bring your colleagues together, giving everyone the opportunity to unwind and bond in a more social setting. An outing that’s relatively unconnected with work will create confidence and morale, establishing closer relationships which will then transfer to the workplace. In order for…
Read More5 Tips to Disrupt Your Customer Service and Beat the Competition
We’re currently in the middle of a transformation, where digital technologies are disrupting the way we conduct our business. Customers are still at the center of every organization, however, and when customers change, your organization should change to adapt to their needs. You’re probably wondering how you can adapt your business to this disruption and…
Read MoreGoogle Local Guides and Fake Reviews
Google Local Guides are not always trustworthy Many businesses have experienced the problem of fake reviews and it seems ‘some’ local guides play a part in the problem. It should be said the majority of local guides use the system fairly, but there is a growing population of local guides posting fake reviews at the…
Read MoreAre Visitors Sneaking In Through Your Website’s Side Door and Missing Your Message?
Small business owners sweat over what they want to put on the homepage of their websites, but all that attention may be misguided because of a critical, but common, misunderstanding: Many—if not most—of your visitors never see your homepage. If you’ve worked hard on your content marketing and social media marketing, the majority of your visitors…
Read MoreStorytelling Through Packaging: How to Tell Your Brand Story
What’s more important; the product or the packaging? Tell your brand story in a totally unique way. When you envisage storytelling, you’ll think of words on a screen or pictures on a page. It may be fictional or anecdotal, but either way, it’s a process. It’s a way of expressing how different events unfold and…
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