Want to Fully Engage Employees? Use These Proven Strategies
The obvious purpose of strategic planning is to decide what you want to become. The not so obvious purpose is engaging the hearts and minds of every person in the organization to engage in the journey to get there. So what is it that engages us? We know that people have a deep desire to…
Read MoreThis One Skill Will Transform Your Life
Some people seem to have it and others don’t. It is a skill and a science that can change your life. It requires an awareness about yourself. And others. It is an expertise that is essential for engaging and connected communication. Excelling at it will attract people to you. They will want to hang out with you. Seek…
Read MoreHow to Keep a Good BBB Rating (and Why It Matters)
The Better Business Bureau is the go-to resource for verifying a business’s credibility. They receive complaints about accredited businesses from consumers, and a business’s ability and willingness to respond to those complaints is factored greatly an accompanying score. That’s called a BBB Rating. Therefore, just joining the BBB’s roster of recognized businesses isn’t enough to…
Read MoreThe Biggest Trends in Marketing Right Now
Ever since the emergence of the Internet and smart devices, the marketing and advertising field has increasingly morphed into a digital industry. Today, marketers have access to myriad consumer touch points such as websites, social media, blog posts, online videos, texts and other available marketing channels. Additionally, modern marketers can refine their practices by leveraging…
Read MoreWages vs. Perks: Millennial Startup Culture Meets Traditional Biz Practices
Hiring and retaining quality employees should be a core concern for any company. As the workforce shifts and unemployment drops, it’s especially important to consider both the wages and perks your business offers. Traditional business practices may not do the job anymore. With millennials now comprising a majority of young workers, it’s worth taking a…
Read More7 Lead Generation Tactics Thrive on Limited Budgets
Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment…
Read MoreDrowning in Data: 4 Tips for Managing Metrics without Going Under
The problem with too much information is that you think you’re swimming when you’re drowning. A decade or two ago, one of the biggest challenges organizations faced was getting their hands on useful data in a timely fashion. Then, accessing business data on Monday morning that was current to Friday afternoon presented quite a predicament.…
Read MoreIn-House HR & Payroll vs. Outsourcing: The Key Decision
Every business owner will have to decide at a certain stage of organizational growth whether to create and maintain an in-house HR and payroll department, or to delegate these services to an outsource provider. Why is this question even important in the first place? An effective HR department ensures the hiring of employees that are…
Read MoreHow the Best Tech Companies Implement Employee Empowerment
“Empowering” employees sounds like a phony recruitment tactic. How is a business supposed to make employees feel inspired? It doesn’t seem very realistic. But at its core, employee empowerment is simply the practice of giving employees the autonomy to make decisions on matters related to their work. The concept stems from the notion that when authority and…
Read MoreSelling Your Business? Find the Emotional Buyer
This is one of my favorite insights, since I lived this one in a positive exit from my computer business. Types of business buyers expanded Most people will tell you that there are two kinds of eventual buyers for your business: financial and strategic. A financial buyer will analyze your numbers, past and forecast, to the nth degree,…
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