The Positive Impact of Technology on HR Management
Recruiting and keeping top employees is a priority for every business. Even small and medium enterprises today compete in a large job market to attract excellent employees. As a result, technology has become the primary go-to technique for most employers to find employees, and to manage employee relations effectively. Here are some of the many…
Read MoreWhat is a SWOT Analysis? It Positions Your Business!
A SWOT Analysis is a strategic planning tool to help you position your business within your market and your industry. The components that make up SWOT are: Strengths, Weaknesses, Opportunities and Threats. As a bonus, you can also throw in an additional T (SWOT-T), Trends. Here’s a short description of the SWOT components: Strengths: What are your business’ strengths,…
Read MoreFranchising Basics: Understanding Franchise Territories
While researching franchise opportunities, you’ll come across many using verbiage similar to “ask about exclusive territories” or “protected territories available.” It’s easy to jump to the conclusion that “territory” means no other franchisees in your franchise system can open a location in your exclusive/protected geographic area. Unfortunately, that’s not always the case. Although “exclusive” and…
Read MoreKey Online Lending Platforms to Capitalize Your Small Business
Kicking off a small business idea and sustaining the same is not an easy task. From drafting a blueprint to getting things off the ground, meticulous planning is required. Apart from a solid business plan, having deep pockets becomes a catalyst for unperturbed business operations. However, maintaining adequate cash flow becomes a challenge and financial…
Read MoreRecession-Proof Businesses
The year 2009 marked the end of a global recession that hit America hard. Most people believe that starting a business during a recession is just as good as throwing your money into the sea. But, there are still recession proof businesses that can do well during economic downturns, also known as counter-cyclical businesses. Many…
Read MoreCommon Bookkeeping Mistakes and How to Avoid Them
Bookkeeping can be the bane of many a business owner. But it doesn’t have to be the onerous chore it’s often made out to be. Avoiding bookkeeping mistakes can keep your business successful and headed in the right direction. Here are some common bookkeeping mistakes and how to avoid them. Procrastinating Waiting too long to…
Read MoreHow One Company Thinks Outside the Box with On-Demand Packaging
It’s a frustrating and common e-commerce experience: receiving a small item in a huge box filled with plastic air pillows or other packing material. The shipper may find it convenient to use just a few box sizes, but it’s a big waste. According to the Environmental Protection Agency, containers and packaging make up a major portion of municipal…
Read More4 Critical Tips to Start an eCommerce Business That Will Last
Over the past 20 years, brick-and-mortar retail has faced pressure from eCommerce sites and has suffered one of the most precipitous declines in economic history. The experience has made clear that the future of retail belongs to the internet, and that new ventures can only ignore that fact at their own peril. For today’s entrepreneurs,…
Read MoreHow to Leverage Google’s Smart Bidding
It’s no secret that the digital marketing industry can and does change rapidly. As digital marketers, we need to be aware of it, embrace it, and learn how to thrive in this ever-changing landscape to stay competitive for the success of our audience. Google has been moving forward with more and more automation for Google…
Read MoreSelling IS a Service
It seems the world is migrating to an “As A Service” model. Every day one hears a new (sometimes not so new) XaaS approach. The model, at least as a subscription payment approach, is not new. We’ve had various subscription, rent, lease capabilities for at least decades, if not centuries. The application of this model…
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