How One Cutting-Edge Company Uses Texting for B2B Follow-Up
Today, I spoke with Dean who oversees the marketing efforts for corporatefinanceliability.com. What’s interesting is Dean’s customer base. He isn’t texting consumers, he’s texting other businesses… specifically, other business owners. You see, Dean and his company play an important role for small businesses. They are there to help if a business gets into financial trouble.…
Read More6 Smart Ways to Strategize Your SEO Moves Before Building a Website
People often think that you can’t do SEO campaigns if the site hasn’t launched yet. The truth is you can do it! You don’t have to wait for your site to go live before you jump-start your SEO plans. Not only is it possible, but it will give your site an advantage, as well. The…
Read More10 Business Plan Tips Too Many Entrepreneurs Forget
If you want people to invest in your idea, then my best advice is first write a business plan, and keep it simple. Don’t confuse your business plan with a doctoral thesis or the back of a napkin. Keep the wording and formatting straightforward, and keep the plan short. For minimum content, see my original…
Read MoreWho is an Influencer?
Here are some truths we need to grapple with in today’s economy: Consumers trust word of mouth recommendations from family and friends more than advertising Consumers trust recommendations from perfect strangers more than advertising Anyone can create a position of authority and attract a community if they demonstrate expertise, credibility and consistently produce content to…
Read MoreThe Positive Impact of Technology on HR Management
Recruiting and keeping top employees is a priority for every business. Even small and medium enterprises today compete in a large job market to attract excellent employees. As a result, technology has become the primary go-to technique for most employers to find employees, and to manage employee relations effectively. Here are some of the many…
Read MoreWhat is a SWOT Analysis? It Positions Your Business!
A SWOT Analysis is a strategic planning tool to help you position your business within your market and your industry. The components that make up SWOT are: Strengths, Weaknesses, Opportunities and Threats. As a bonus, you can also throw in an additional T (SWOT-T), Trends. Here’s a short description of the SWOT components: Strengths: What are your business’ strengths,…
Read MoreFranchising Basics: Understanding Franchise Territories
While researching franchise opportunities, you’ll come across many using verbiage similar to “ask about exclusive territories” or “protected territories available.” It’s easy to jump to the conclusion that “territory” means no other franchisees in your franchise system can open a location in your exclusive/protected geographic area. Unfortunately, that’s not always the case. Although “exclusive” and…
Read MoreKey Online Lending Platforms to Capitalize Your Small Business
Kicking off a small business idea and sustaining the same is not an easy task. From drafting a blueprint to getting things off the ground, meticulous planning is required. Apart from a solid business plan, having deep pockets becomes a catalyst for unperturbed business operations. However, maintaining adequate cash flow becomes a challenge and financial…
Read MoreRecession-Proof Businesses
The year 2009 marked the end of a global recession that hit America hard. Most people believe that starting a business during a recession is just as good as throwing your money into the sea. But, there are still recession proof businesses that can do well during economic downturns, also known as counter-cyclical businesses. Many…
Read MoreCommon Bookkeeping Mistakes and How to Avoid Them
Bookkeeping can be the bane of many a business owner. But it doesn’t have to be the onerous chore it’s often made out to be. Avoiding bookkeeping mistakes can keep your business successful and headed in the right direction. Here are some common bookkeeping mistakes and how to avoid them. Procrastinating Waiting too long to…
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