Technology
Critical Steps for Protecting Customer Data in Your Small Business
Protecting customer data in your small business takes good planning, training and vigilance because serious threats come from all sides: Hardware, Software, People, and Systems. Hardware “Skimmers” are responsible for many of the infamous retail…
12 Free Tools to Help You Launch Your Startup
How do you turn an idea into a great product, with no budget? If you’re strapped for cash, there are many great tools out there you can use for free. You can use the same…
9 Inbound Marketing KPIs to Keep Track Of
Napoleon Bonaparte said, “War is ninety percent information,” and information is exactly the kind of weapon you can equip your business with when you track the performance of your inbound marketing activities. One of the…
Big Data: Information is Not Knowledge
Say that you have a log file of every contact to your website. Or that you are a cell phone company with a multi–billion record log file of every call made from every location to…
Note to Businesses: We’re All in eCommerce Now
One needn’t look any further than Amazon to bear witness to the growing power of eCommerce. This past holiday season offered up a spate of direct and anecdotal evidence to suggest that eCommerce in general,…
Why Top eCommerce Sites are Building Physical Stores
At present, e-commerce giants are recognizing the importance of having physical stores alongside their online shops. The question is, why? Undoubtedly, technology significantly affects how people do business nowadays, especially when it comes to shopping….
The Definitive Guide to Planning a Successful Office 365 Migration
Several SMBs have taken the leap to Office 365, and are leveraging the benefits of this suite of collaboration, workflow, and office apps. If your organization is also queuing up for the transformation, it will…
Best Value: In-House IT Training vs. Hiring New Staff
The time has come—a significant software update is in the works or you’re taking the first steps toward a truly cloud-based environment. Great planning lets you identify key areas of concern; perhaps extra bandwidth is…
Tools of the Trade for First-Time Business Owners
Working as a startup founder is perhaps one of the most rewarding careers ever. Yet it’s also one of the most challenging jobs. You’ll be working longer hours than your 9-5 day job, contacting more…
On a Budget? Try These eCommerce Platforms!
The ability to make files available online for customers to purchase and download is an increasingly valuable tool for small business owners. Check out four popular e-commerce platforms for selling digital products online to learn…
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