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Google Buy Button: Retailer’s Boon or Devil’s Bargain?
Google meets Amazon; an interesting concept in theory which may become stark reality in practice soon enough. In a much anticipated move, Google is apparently preparing to incorporate buy buttons within some of its sponsored search ads on mobile devices.
Why You Need an Enterprise Mobility Plan
The world is becoming increasingly mobile. In February, Google announced that mobile-friendly sites will get preferential placement in search results.
Use Landing Pages to Turn Social Engagement into Business Gains
In any marketing effort, the end goal should always be positive returns on investment (ROI). Applying that logic to social media marketing, the challenge becomes two-pronged
How to Buy an Online Business
Many people consider an online business to be a fast-track to business success. With consumers spending more time online thanks to the ever-growing use of smartphones and tablets, eCommerce is exploding.
3 Ways Wearable Tech Improves Online Shopping
Shoes that provide directions to your destination, trousers that generate enough kinetic energy to charge your phone, a shirt that functions as a hard drive…
A Quick Guide to Website Personalization
The recent advances in the field have now made it possible for almost any marketer to successfully deploy personalized web content, which makes generic content an outdated trend.
Busted: 5 Myths About Your Office Phone System
While many large businesses have now adopted VoIP phone systems, small and medium organizations have been slower to climb on board.
Growing a Business with the Cloud
Before the cloud came, starting a business was a risky move—you needed to do extensive market research and invest a considerable amount of money in infrastructure alone, and if you happened to get your research wrong, or business simply didn’t go the way you planned, bankruptcy was almost imminent.
Do You Have a Traffic Problem or a Conversion Problem?
When I discovered social media 7 years ago I was attracted by its potential to gain free global attention. You didn’t need to pay for an online audience or traffic. You attracted website visitors by writing great content, giving it away for free and growing your social networks.
5 Data Center Design Commandments
If you’re creating a data center design from scratch, it’s important to think a little bit about how you’re going to lay it out before you get building. Here are a few areas to think about:
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