Startup
How to Brand Your Small Business on a Budget
Effective brand messaging is one of the surefire ways to ensure a business’ success. Every business has a general image that represents its values, expertise, and service. However, not every business has a well-developed image,…
Business or Hobby, What is the Difference?
Maybe you cater for your friends, maybe you make jewelry, maybe you sell your artwork, maybe you have a lemonade stand—regardless of what you do, do you know how the IRS views this? Here are…
How to Avoid Building a 20th Century Company in the 21st Century Economy
If you want to start an extremely profitable company today, it needs to be built around patents, trademarks, or customer loyalty to particular lifestyle. This is one of the points Martin Lowy makes in his…
Pervasive Startup Myth: Don’t Work for Free
Startup myth: The one about founders having to work for free to impress angel investors. This supposedly shows passion. Don’t believe it. Investors want people committed to working their startups, and that usually takes getting…
6 Ways to Pitch Your Innovation to Today’s Customers
Every entrepreneur with a new technology tells me that his innovation will be industry-disrupting, meaning that it will render the existing technology obsolete, and create a new market. Yet truly disruptive innovations, like the smartphone…
6 Foolproof Ways to Build a Successful At-Home Hustle
Have you ever been at work and thought, “What’s stopping me from giving up this job and starting my own home business?” Most likely, what’s stopping you is fear and uncertainty. Moving from working in…
6 Ways Businesses Can Give Back to the Community
There are many ways for businesses to give back to the community. Whether it comes in the form of donating to charity or donating knowledge or experience, every company has something to offer the community….
3 Key Components of Successfully Raising Funding
Not all companies should raise (or need) venture capital to succeed. As scholar and former VC Dileep Rao points out, “The reality is that most ventures do not qualify for venture capital and never will.” However, a highly…
Startup Dilemma: Do It Yourself or Hire a Professional?
Startup budgets, especially in the early stages, are almost by definition extremely limited. A typical startup is usually just a handful of motivated people with a great idea and a vision of making it big….
How to Pick a Business Model That is a Match for You
It’s painful when you start a new business for the wrong reasons. As a mentor to aspiring entrepreneurs, one of my challenges is to make sure their idea is a match for them. For example,…
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