Startup
Why Your Business Name Matters
You might be thinking, well, of course the name of my business matters. But are there any of us who have not heard a business name and wondered, what in the world were those people thinking?
Entrepreneurs Need Experience More Than an MBA
I don’t have an MBA. I used to fear that this would put me at a disadvantage in starting my own company, but now I’m convinced that it may be the other way around.
Turnkey Franchises
You’ll see the word “turnkey” on a lot of franchise business opportunity materials, in phrases like “turnkey franchises” to “turnkey marketing.” Not all franchisors mean the same thing by this word, though.
7 Reasons You Should Start a Business Today
If you’ve been hesitating about starting a business, this post is designed to light the fire under you. If you’re reading this post, you evidently have interest in becoming an entrepreneur. But maybe fear is holding you back. You’re not alone in that regard.
Businesses Are Moving Away from Physical Offices
There is a growing trend in business of firms moving away from having a physical presence. Just about every start-up I see does so without an office. And many of these entrepreneurs are determined to continue to operate without one.
How to Create a Color Scheme for Your Brand
Every day we’re bombarded by thousands of colors, and each one has an effect on our thoughts and emotions. Research reveals that we make subconscious judgments within just 90 seconds of viewing a product or space, and 62–90% of this judgment is based on color alone!
3 Simple DIY Updates to Boost Your Business in a Weekend
When you run a small business, chances are that you are not also in the business of handy work or repairs. There are many simple DIY projects that you can complete over the weekend that will boost your business in at least two ways.
Lessons from the Golden Krust Caribbean Bakery
Jamaican-born Lowell Hawthorne’s recipe for entrepreneurial success has been to offer West Indian natives living in the U.S. a taste of home.
5 Logistical Steps for Startups Seeking Investors
Don’t charge the hill until you are “ready.” This probably seems obvious to military types, but I see entrepreneurs violating this rule all the time. They approach key potential investors way too early.
3 Things Every Startup Needs to Know
While working to attract your first customers (hopefully the first of many), you need to ensure your customer service approach is on the mark to retain those customers and strengthen those all-important B2C relationships. Here are three tips that every startup needs to know.
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