Startup
The Truth About Branding
While you probably already know it’s important to establish a brand, you may be making a common mistake by assuming branding and marketing are largely synonymous. In fact, marketing is a tool that helps establish your brand, and branding goes much deeper.
10 Ways to Market Your Small Business on a Shoestring Budget
These ten, inexpensive marketing strategies will help you engage customers, build relationships, and ultimately keep your brand top-of-mind.
From Startup to Successful Student Entrepreneurs
You are never too young to make your first million, or at least that seems to be the suggestion from a quick survey of young entrepreneur millionaires who are running companies while still in school.
Financial Lessons for Franchisees from Quiznos
Information on the financial health of a franchisor can be tricky to obtain, depending on the company. If they are publically traded, you can check into financial health records such as financial statements.
6 Ways to Make Relocating Your Startup Super Simple
Running a startup is stressful. Running a startup while in the process of moving locations is even worse. Running a startup while moving your company and 27 others can be downright debilitating.
A Family Business? Every Business Should Be
While plenty of empirical evidence can be found to delineate both advantages and disadvantages to working with family, we’re here today to focus on the key benefits of obtaining that all important “buy-in” from your significant other.
It’s Mostly in the Execution
“Everybody’s got a plan—until they are punched in the face,” stated boxer Mike Tyson. My experience personally reviewing over three hundred executive summaries each year, all sent to me unsolicited, seems to bear out the truth in Tyson’s statement.
What Your Logo Can Do for You
If you’re not using a visual language to speak to your audience, then you’re ignoring a huge opportunity to capture their attention without saying a word.
Why the Sole Prop May Not Be Right for You
Considered the simplest business structure, the sole proprietorship is owned and operated by one person, and there’s no legal distinction between the owner and the business. It’s 100% legal for an entrepreneur to operate as a sole proprietor, but that doesn’t necessarily mean you should.
5 Items Your Business Needs to Stay Organized and Efficient
To improve efficiency in a commercial environment you must first get organized. If you have noticed that inefficiency and disorganization is leading to diminished productivity, the key is to take action now.
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