Startup
Startups without Business Plans are Expensive Hobbies
Based on my experience as an investor and mentor to aspiring entrepreneurs in Silicon Valley and elsewhere, one of the quickest ways to kill your credibility and your startup is to offer a poorly written business plan.
Jump In: This Could Be the Year for Women Business Owners
There are more female entrepreneurs today than ever before. Now is the time for women to step up and show what they can do. Why are women exploding onto the business ownership scene?
5 Steps to Creating Outstanding Product Labels
Product labels are powerful marketing tools that provide you opportunities for sales. If the label on your product is ineffective, those opportunities are wasted.
Planning for Innovation with Your Franchisor
Franchises range from companies that are dedicated to keeping their products and services fresh to companies that take a “Don’t fix it if it ain’t broken” position.
3 Ways to Successfully Bootstrap a Product-Based Business
Bootstrapping any business is tough, but establishing a consumer product-based business versus a service-based or tech-based startup creates some very specific challenges.
Where Startups Get Their Money
Angel investors generally focus on seed money—early investment for startups at early stages of growth—for amounts less than $1 million.
Is It a Franchise or a Lease?
2014 was an exciting year for franchises from a legal point of view, filled with high-profile cases that hit the headlines.
The Right Marketing for a New Business Costs Least
The case for zero paid media as the new marketing model was highlighted in a recent book, “Z.E.R.O.” by Joseph Jaffe and Maarten Albarda, both experienced marketers working with new companies, as well as larger firms.
3 Steps to Starting Your First Freelance Business
So you want to start a business, but you have no idea where to start. Many beginning entrepreneurs have faced the same dilemma. The answer: start with freelancing.
How Tech Giants Shape the Workplace of Tomorrow
The landscape of the office is rapidly changing, and small businesses are beginning to integrate the practices of Tech Giants in order to stay ahead.