Startup
Multi-Unit Franchise Ownership
While driving down the road, have you noticed there are more of the same franchises popping up in surrounding areas? Perhaps you’ve seen three Dunkin Donuts within a 10 mile radius. These are likely to…
Your Office Relocation Needs a Financial Checklist
Moving your business doesn’t need to be a long and costly process, during which your company business is standing still. If planned well, relocation can be over in less than one day, with minimal expense…
Newsletters are the Most Popular Type of Email
Almost three-quarters (74%) of survey respondents said that sending newsletters is their #1 email marketing choice, says a new study from GetResponse and Smart Insights. That and autoresponders (61%) (e.g., thanking subscribers for signing up)…
4 Important Things to Consider When Relocating Your Company
In today’s global business and corporate environment, more than ever, business owners and individuals may find themselves moving themselves, and their businesses from country to country. More than ever before, office relocation and the factors…
Lessons from a Middle-Aged Entrepreneur
What is your biggest regret in life? When you ask our seniors this question, you often get a surprising answer. Karl Pillemer, Ph.D., is the keeper of The Legacy Project at Cornell University. When Dr. Pillemer asked…
Good, Cheap, Fast. Pick Any Two.
This one is attributed to Rod Adair, the famous oil and gas fire suppressing expert. And boy, does it apply to most of us and our offerings. “Quality” products and services should not be positioned…
How You Can Produce Great Content Every Time
“Content is King.” We’ve all heard this. But is it easy to produce great content every time? Producing quality content is the best approach to marketing a business on the web. It can also be…
7 Seed-Stage Funding Sources to Finance Your Startup
Even if you work every day in the world of new-venture funding, as I do, the options are confusing, and their meanings seem to change on a regular basis. I challenge any entrepreneur, for example,…
Franchise Decision: Big or Small?
There are franchises with thousands of locations, and there are franchises with just a few dozen… or a mere handful. Jan-Pro cleaning service, for example, has 11,000 units. Domino’s Pizza has 11,285. 7-11 has 51,000….
Can Your Blog Help Build Your Brand?
A brand is one of the most powerful things a business can have. If we look at the massive corporations of today’s modern world, we recognize many of them solely by the image they’ve created…