Startup
Free (and Honest) Small Business Owner Job Description
I have stressed the importance of creating job descriptions before you start hiring to expand your small business. But I recently realized that I’ve never discussed a job description for the actual small business owner. Instead of…
7 Keys to Making a Micro-Business Your Success Path
In the last few years, I’ve heard more and more about a new type of small business, called a “micro-business” (or micro-enterprise). These are usually characterized as owner-operated, with five employees or less, and less…
Applying the 80/20 Rule to Marketing and Growth
The 80/20 rule is the flexible idea that basically stands for the fact that 80% of your success will come from 20% of the investment. You can think of it in this manner with regard to your…
How Big Thinking Will Let You Achieve Big
Do you find yourself in a rut? Do you want to live a life you want for yourself rather than someone else mapping it out for you? To change your current situation, you need to…
Small Biz Interviews: Build It and They Will Come
Architecture is a unique field that combines artistry with mathematical precision; it requires long days of bouncing between loosened up creativity and buttoned up exactness. Design too requires a similar blend of left and right…
How Kickstarter Can Give You New Business Ideas
Before I explain the theory behind this idea, as a bit of a disclaimer I do enjoy prowling through Kickstarter and Indiegogo. Largely out of curiosity, but I am often left in awe. I love…
Yelp Killed the “Soft Opening”—What Can You Do About It?
I have a friend who spent most of his life in California. He lives in Tennessee now and loves it, but he’s always on the lookout for a good Mexican restaurant. He’s only found a…
Selling Your Franchise Unit as a Franchisee
Bottom line, there is no better exit strategy from owning a franchise unit than selling it. Only this option gives you the ability to retain the equity you built into the unit as well as…
How to Tell If It’s the Right Time to Start a Small Business
Many people dream of owning their own businesses, but it’s a lot easier said than done. Lots of potential entrepreneurs put off the dream for years and years, waiting until they are ready to take…
The Power of the Subscription Box
Do you remember way back when at the company holiday party when the boss would give everyone a subscription to the fruit of the month club? Nothing says “I don’t know you at all” quite…
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