Startup
Half of New Businesses Don’t Survive the First 5 Years: Don’t Be One of Them
At one time or another, most of us have thought about starting a business. The temptation of being your own boss, making your own schedules, and working for your own company can sometimes be irresistible….
3 Clever Ways to Attract New Clients
When running a business, repeat customers are one of your best assets. They provide a steady flow of income (most of the time), and they’re valued people you already have a history with. Though there’s…
The American Dream Embodied
Ah, the American Dream. As the stories of sacrifice, hard-work and struggle paying off with prosperity appear to be few and far between, it is always inspiring to see the underlying tenet of the magnificence…
Embracing the Unknown: How I Decided to Found My Own Business
A little over a year ago, I was the chief technologist at Dyn, the fastest growing private company in New Hampshire with an internet performance product suite that is changing how companies connect to their…
Small Biz Interviews: Reaching for the Sky
Krissy Jones and Chloe Kernaghan opened a Sky Ting, a yoga studio in Chinatown, just over a year ago. Lifelong dancers, they both got into yoga in college as a way of training or managing stress,…
Free (and Honest) Small Business Owner Job Description
I have stressed the importance of creating job descriptions before you start hiring to expand your small business. But I recently realized that I’ve never discussed a job description for the actual small business owner. Instead of…
7 Keys to Making a Micro-Business Your Success Path
In the last few years, I’ve heard more and more about a new type of small business, called a “micro-business” (or micro-enterprise). These are usually characterized as owner-operated, with five employees or less, and less…
Applying the 80/20 Rule to Marketing and Growth
The 80/20 rule is the flexible idea that basically stands for the fact that 80% of your success will come from 20% of the investment. You can think of it in this manner with regard to your…
How Big Thinking Will Let You Achieve Big
Do you find yourself in a rut? Do you want to live a life you want for yourself rather than someone else mapping it out for you? To change your current situation, you need to…
Small Biz Interviews: Build It and They Will Come
Architecture is a unique field that combines artistry with mathematical precision; it requires long days of bouncing between loosened up creativity and buttoned up exactness. Design too requires a similar blend of left and right…
Top Articles in This Category
