Startup
10 Mindset Checks Before You Start a New Business
Making the decision to start your own business is a major commitment, with huge implications for skills and lifestyle. Yet there is no standardized testing or certification required or available anywhere to help you decide…
Millennials and Franchises: What You Need to Know
Forget Baby Boomers. The demographic that is quickly forging its own path in the franchise world? Millennials. Millennials, aged 18-34, now outrank the number of Boomers on the planet. And their numbers are turning up in…
How Good Branding Runs Deeper Than Graphics and Typography
Have you seen what Amazon is doing for Goodwill? You take an old Amazon box, fill it with items you want to donate to Goodwill, print out a label via the Amazon website, slap it…
What About Business Schools and Creativity?
I’m generally an advocate of education over ignorance, but there is the issue of business schools and creativity. A business professor’s wisdom The best class I took at the Stanford Business School during my MBA…
How to Develop a Marketing Plan for Your Franchise
At the fresh start of a year, it’s only natural that you’d start thinking about your franchise’s marketing for the next 12 months. How will you improve upon what you did last year for even…
Small Business and Entrepreneurship: Where Do You Stand?
There are areas where small business and entrepreneurship cross over, but there are other areas where they diverge. If you are going into business for yourself, or if you already own a small business, it’s…
How to Establish an Effective Brand Voice
Despite being as integral to brand identity as a logo or company name, it’s easy for small businesses to neglect their brand voice. It may take some time and thought, but the rewards make any…
4 Ideas to Help Your Business Hit the Ground Running
Before opening a new business, you might hear about other companies that failed within the first few years of operation. The reason those companies fail is because the owners were not fully prepared for the…
Death and Disability: Is Your Franchise Unit Protected?
It’s hard to consider certain possibilities in our life. Whether it’s creating a will, designing an exit plan, or getting affairs in order, people naturally stray away from activities that have to do with their…
Encore Entrepreneur is the New Baby Boomer Lifestyle
Contrary to what you might guess, the highest rate of entrepreneurial growth over the last few years is not Gen-Y upstarts, but Boomers over the age of 50, now called encore entrepreneurs. In fact, according…
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