Marketing Your New Business
How Good Are Your First Brand Impressions?
Most are familiar with the cliché: “You only have one chance to make a good first impression.” It doesn’t just apply to people—it’s true for businesses and nonprofit organizations, too.
The Small Stuff Worth Sweating
Many are familiar with the term, First-World Problems. However, there is also a time to absolutely sweat the small stuff…because doing so can make a significant difference in your results.
6 Ways to Build Your Brand Through TV Appearances
Everyone wants to be on TV, but not everyone knows how to position themselves as an expert in order to get booked. Whether you are working with an agency, a publicist, a TV booker or directly with a producer, here are the top things you need to do to maximize your chances of frequent on-air success.
The Case for Lower Case: A Rebranding Conundrum
Ever wondered if having your brand name written in lower case on your logo is appropriate? Amazon, ebay, facebook, flicker, intel, citibank, macy’s, bp, vitamin water, and xerox, are brands who switched from first letter capitalization to lower case just to name a few.
How Small Brand Awareness Works
Recently I’ve had the pleasure of being on an experts panel at Bob Proctor’s Matrixx event held in Toronto, Ontario. As an expert I did my best to assist individuals realize what their brand is or could be. It was an invigorating experience.
7 Keys to Building a Successful Brand
A brand’s visual elements are only half of the story. Less tangible assets such as corporate culture, how the executive team and even how employees conduct themselves are all part of a brand’s DNA.
How Much Should You Invest in Marketing?
If you’re wondering what your marketing budget should be, you’re not alone. This is the million-dollar question: How can you be sure you’re spending the right amount of money on the right types of marketing?
5 Tips to Creating a Killer Explainer Video
Sometimes words are just not enough. Explainer videos are a super good investment for fresh startups. This holds even more true when dealing with startups with very complicated concepts.
The Truth About Branding
While you probably already know it’s important to establish a brand, you may be making a common mistake by assuming branding and marketing are largely synonymous. In fact, marketing is a tool that helps establish your brand, and branding goes much deeper.
10 Ways to Market Your Small Business on a Shoestring Budget
These ten, inexpensive marketing strategies will help you engage customers, build relationships, and ultimately keep your brand top-of-mind.
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